Demo

General Manager

Pritchard Auto Company
Forest, IA Full Time
POSTED ON 11/10/2025
AVAILABLE BEFORE 1/10/2026


General Sales Manage
The General Sales Manager is responsible to lead our sales team and drive the overall performance of our dealerships. The ideal candidate will have a proven track record in automotive sales management, demonstrating a strong ability to oversee operations, manage financial performance, and develop a high-performing sales team.

Responsibilities

  • Provide strategic direction and leadership to the sales department, ensuring alignment with the dealership’s goals and objectives.
  • Monitor and manage sales performance, budgets, and inventory levels to maximize profitability and efficiency.
  • Establish performance goals for the sales team, ensuring accountability and motivating team members to achieve targets.
  • Ensure compliance with industry regulations and dealership policies, promoting best practices in sales processes and customer interactions.
  • Foster a positive team culture through effective coaching, performance plans, and corrective action when necessary. Conduct regular one-on-one meetings with team members to drive engagement and development.
  • Stay informed about market trends, customer preferences, and competitive landscape to make informed business decisions.
  • Collaborate with marketing teams to develop and implement effective sales strategies, enhancing dealership visibility and customer reach.
  • Play an active role in recruiting and onboarding top talent to strengthen the sales team.
  • Represent the dealership in community events and industry functions, reinforcing our commitment to customer service and community engagement.
  • Additional duties as needed.

(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Reporting Structure

Reports to Director of Retail Sales

Ideal Skills & Experience

  • Minimum of 5 years of experience in a management role within the automotive industry.
  • Strong knowledge of inventory supply chain management.
  • Experience in finance, documentation, budgeting, and insurance processes.
  • Familiarity with used car sales and OEM expertise.
  • Valid driver’s license is required.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local.

Salary.com Estimation for General Manager in Forest, IA
$106,698 to $146,252
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