Demo

General Manager

Pritchard Auto Company
Forest, IA Full Time
POSTED ON 2/25/2026 CLOSED ON 4/22/2026

What are the responsibilities and job description for the General Manager position at Pritchard Auto Company?


Job Description - General Manager

Company Overview:

  • Be part of a 100 year legacy...
  • People‑first culture...
  • Make an impact...
  • Work with purpose...
  • Growth supported by passionate leadership...
  • A stable and expanding enterprise...

Responsibilities:

  • Responsible for profitability in all dealership departments
  • Develop and execute a strategic plan to achieve monthly and annual forecasts
  • Hire, mentor, and monitor performance of all department heads
  • Maintain superior customer service (CSI) through dealership culture
  • Review KPIs daily and make adjustments to increase production
  • Assist in developing advertising and marketing strategies
  • Build relationships with employees and customers to support sales processes
  • Provide training, coaching, and support to staff
  • Assist managers in closing deals and attracting customers
  • Ensure effective inventory control
  • Maintain professional appearance and work ethic
  • Operate effectively in a fast‑paced environment
  • Maintain valid driver’s license and good driving record

Requirements:

  • Track record of exceeding sales goals
  • High school diploma/GED
  • 3–5 years automotive management
  • Excellent communication skills
  • Strong computer & phone skills
  • Self‑motivated & goal‑oriented
  • Professional appearance & work ethic

Benefits:

  • Medical, dental, vision coverage
  • Paid time off & work-life balance
  • 401(k) options
  • Professional development
  • Employee‑focused culture
  • Opportunities across business units


Salary : $75,000 - $150,000

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