Sr. Brand & Product Marketing Manager - Digital Dental Workflow

Essential Functions:

• 
  Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities
• .Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities
• .Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives
• .Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line
• .Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand
• .Partners with cross-functional teams to execute approved plans/projects
• .Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus
• .Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec
• .Assists with Executive Stand-up Meeting presentation and follow-up
• .Provides monthly business report covering performance versus forecast and progress on approved initiatives
• .Mentors and trains other team members
• .Assists in and responsible for the development and implementation of brand marketing plans and activities
• .Launches and manages campaigns across various channels
• .Maintains brand messaging and claims document
• .Increases marketing communication effectiveness and minimizes acquisition costs
• .Develops customer-facing content and digital journeys
• .Executes activity plans to drive awareness, engagement, and purchases
• .Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix
• .Serves as technical adviser by demonstrating products and troubleshooting product issues
• .Manages product roadmap, assisting in development of stage gate proposals and updates
• .Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements
• .Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.)
• .Works closely with product development teams to ensure product features and benefits align with brand values and messaging
• .Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities
• .Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators
• .Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events
• .Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution
• .Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences
• .Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products
• .Gathers and analyzes consumer feedback to inform brand strategies and product improvements
• .Tracks competitor activities and market trends to support brand decision-making and strategy adjustments
• .Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities
• .Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI
• .Determines the profitability and viability of new products or product enhancements
• .Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends
• .Prepares reports on brand performance metrics
• .Analyzes data to provide insights and recommendations
• .Performs strategic reviews related to brand strategy and product development
• .Performs other related duties and projects as business needs require at direction of management

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Education and Experien

• ce:
  Bachelor’s degree in Marketing or related field requi
• red.Minimum eight (8) years of relevant experi
• encePrevious dental background, requ
• iredStrong expertise in brand strategy and brand buil
• dingExperience in both upstream and downstream marketing, requ
• iredAbility to manage and build programs from the groun

d up
Pay Range: $98,000.00 - 130,000.