Business Development Representative

Summary

The Business Development Representative (BDR) is responsible for finding and screening potential clients who could benefit from Prisma’s print, direct mail, large format signage, branded merch, marketing logistics and fulfillment services. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process and excels at researching leads, starting new relationships, and setting up sales closers for success. The individual must have comprehensive knowledge of and sell all offered services of Prisma including printing, mail, large format, promotional products, Prisma technologies, and other capabilities. They must be excellent communicators and be comfortable selling with a team.

Prisma Summary

Prisma is a full-service marketing solutions partner that is an expert in commercial print, signage, direct mail, packaging, and branded merch. These solutions flow through our integrated technology platform, dokshop.  With six strategically located facilities, we support national and multi-location brands. Prisma has more than 40 years of experience and excels in supporting brands in the healthcare, restaurant, financial services, insurance, franchise, publishing and hospitality spaces.

Performance Measurements

• Self-motivated with a proactive work style, strong work ethic, initiative and follow-through.
• Possesses excellent oral and written communication skills.
• Outstanding organizational skills.
• Perform all assigned duties in a timely manner.
• Demonstrate effective problem-solving skills.
• Cooperation and willingness to help others accomplish their objectives.
• Possess and maintain a good attendance record. Function in a team setting.

Key Responsibilities

• The Business Development Representative is responsible for contacting potential clients through outbound cold calls, email, marketing kits, and in-person networking.
• Making initial client contact and building trust and relationships.
• Foster customer interest in learning more about the company’s products or services.
• Identifying customer needs and communicating how Prisma can provide solutions to those needs.
• Proactively seek new business opportunities in the market.
• Act as a liaison between our Marketing and Sales teams, including content creation and event marketing.
• Schedule appointments between (prospective) customers and Account Executives and effectively transition prospective account ownership.
• Actively participate in initial discovery call and demo process.
• Research and identify prospective clients that meet our ideal customer profile.
• Attend in-person networking events and conferences to build relationships and identify prospective customers.
• Accurately report internal administration: Hubspot CRM activity log, sales pipeline forecasting, weekly reports to management and proposal planning.
• Meet and exceed sales KPI metrics for emails, calls, and qualified meetings.

Skills and Abilities

• Possesses an extensive understanding of Prisma’s offerings and value proposition.
• Effective communications – written and verbal.
• Strong research methodology and personalization throughout prospecting.
• Creative mindset in all aspects of the prospecting lifecycle.
• Able to work in a team setting and lead when necessary.
• Ability to listen and identify creative solutions.
• Proficient in all Microsoft applications including Outlook, Word, Excel and Powerpoint.
• Perform all duties with a high degree of skill and minimal supervision.
• Performs other duties and assumes other responsibilities as apparent or assigned.
• Strong desire and ability to move up within a sales organization.

Career Path

Business Development Representatives (BDRs) complete a comprehensive three-month training and introduction to Prisma, designed to provide a strong foundation in the commercial printing and graphic arts industry. Throughout this period, BDRs become familiar with Prisma’s sales structure, value proposition, go-to-market strategies, processes, and available resources. Upon successful completion of the training program, you will assume full responsibilities and duties as a BDR. Advancement opportunities will be available as you achieve specified goals and metrics. The typical career path progresses from BDR to Account Executive.

Requirements

• Bachelor’s degree (or equivalent) or at least five years of relevant work experience, preferably in a business-to-business sales and/or account management role.
• The employee is required to have a driver’s license.
• Occasional travel to client sites/events/conferences (travel up to 15%).
• The employee is required to have a comprehensive understanding of business and marketing.
• Reports to the Director of Business Development.
• Monday – Friday, 8:30AM to 5:00PM, on-site position based in our Nashville, TN, Phoenix, AZ, or Austin, TX location.
• Relocation assistance is unavailable for this position.

Salary : $50,000 - $55,000