What are the responsibilities and job description for the Social Media Specialist position at Priority Marketing?
One of Southwest Florida’s most prominent agencies is looking for an experienced social media specialist with a passion for driving engagement and helping clients achieve their goals through effective campaigns and strategy implementation. The Social Media Specialist role is an entry-level position that supports the Director of Social Media and social department to deliver on actionable insights and goals to our clients, while driving brand awareness and successfully developing and executing a variety of campaigns across multiple social media platforms.
Description:
The Social Media Specialist is responsible for executing social media strategies, creating content, and analyzing performance metrics. This role requires 1–3 years of experience and focuses on delivering high-quality campaigns while supporting the Social Media Manager in achieving client objectives.
Key Responsibilities:
- Write and develop social media plans
- Manage day-to-day posting and scheduling of relevant content and across social media channels for multiple clients
- Effectively implement client’s respective strategy and budget into successful organic and paid social media marketing campaigns that achieve specific client goals and business objectives
- Consistently evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate more leads and revenue
- Collaborate with other departments, to align and execute content marketing strategies across all relevant social media platforms
- Direct the execution of social graphics, visual content, animated GIF’s, Reels, Stories, and video to help promote engagement and brand awareness for clients
- Identify new social media marketing trends to leverage with the goal of increasing awareness and revenue for our clients
- Develop content creation shot lists and support with on-site content capture, which can sometimes include nights or weekends based on the client’s schedule
- Report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement
- Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
- Regularly attend client meetings as needed
Professional Experience:
- 1-3 years’ experience in social media, developing organic strategies across multiple social media platforms
- Experience in launching social media campaigns across multiple channels
- Experience in collaborating with marketing teams to meet and execute creative and content needs for campaigns
- Experience supporting social media influencer strategies and campaigns is a plus
Knowledge:
- Knowledge of Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, including best practices in writing for each platform
- Basic understanding of social media monitoring and management tools
- Basic understanding of Meta Ads Manager is a plus, including the ability to write, schedule and launch ad campaigns
Skills:
- Strong written and verbal communication skills with superb attention to detail
- Highly collaborative and invested in improving and growing the social media efforts to exceed client expectations
- Ability to multi-task and prioritize projects in a fast-paced environment
- Optimize and enhance client videos and channels to help support social media strategies and SEO
- Photography and videography
- A creative mindset
- Effective organization and time management skills