What are the responsibilities and job description for the Regional Director of Marketing and Business Development position at Priority Emergency Room?
Job Title: Regional Director of Marketing Dallas Area
Location: Dallas, TX | On-Site
Employment Type: Full-Time
About Priority Emergency Room:
Priority Emergency Room is a physician-owned emergency room dedicated to providing fast, compassionate, and high-quality emergency care in a comfortable environment. Our mission is to serve our community with excellence and empathy, and our marketing team plays a vital role in ensuring our message reaches the families who need us most.
Position Overview:
We are seeking an experienced, strategic, and hands-on Director of Marketing for the Dallas Region to lead Priority ER’s marketing initiatives. This individual will report directly to the CEO, and will play a pivotal role in increasing patient volume through both digital and community-based efforts.
Key Responsibilities:
- Develop and execute marketing strategies tailored to Priority ER’s growth goals and brand identity
- Conduct market research to understand consumer behavior and apply insights to campaigns
- Build and lead a small team of marketing assistants and/or interns
- Lead weekly outreach to 30–50 local businesses via email, in-person visits, and promotional swag distribution
- Establish strategic partnerships with community leaders, local businesses, schools, and sports organizations
- Organize and oversee at least one monthly community event per facility
- Manage online presence: email marketing campaigns, online reviews, social media engagement, and digital ad coordination
- Oversee editorial efforts, including press releases, magazine features, media pitches, and PR opportunities
- Collaborate with third-party vendors and internal staff (e.g., web developers, designers) to align promotional efforts
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field
- Minimum 5 years of experience in marketing, preferably in healthcare or community-focused services
- Proven leadership and project management skills
- Strong written and verbal communication abilities
- Experience with digital marketing tools and community outreach strategies
- Comfortable working in a fast-paced, hands-on environment
Compensation & Benefits:
- Salary: $60,000 - $80,000.00 annually.
- Opportunities for professional growth
- A mission-driven, collaborative workplace culture
- Direct impact on the health and wellness of the communities we serve
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Holidays
- Weekends as needed
Work Location: In person
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Cell phone reimbursement
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- Marketing: 3 years (Preferred)
Ability to Commute:
- McKinney, TX 75070 (Preferred)
Ability to Relocate:
- McKinney, TX 75070: Relocate before starting work (Preferred)
Willingness to travel:
- 75% (Preferred)
Work Location: In person
Salary : $60,000 - $80,000
