What are the responsibilities and job description for the Senior Director of Marketing position at Printfresh LLC?
Printfresh is a fast-growing, family-run e-commerce brand specializing in sustainable and whimsical sleepwear and apparel. Known for our hand-painted prints, dedication to craftsmanship, and joyful storytelling, we’ve built a passionate community that loves our distinctive point of view. As we expand our reach, we’re seeking a strategic and people-focused Senior Director of Marketing to lead our team and drive the next stage of brand growth.
Position Overview:The Senior Director of Marketing will be responsible for overseeing all marketing functions with a strong balance of creative vision and operational excellence. This leader will bring clarity, accountability, and collaboration to the team, ensuring initiatives are data-driven, timely, and aligned with business goals.
You’ll lead a talented in-house team and agency partners, manage a multimillion-dollar budget, and ensure that Printfresh’s storytelling continues to resonate with our deeply loyal (and ever-growing) audience. This role reports directly to the CEO, and is part of the leadership team.
If you are a thoughtful leader who thrives on balancing creativity with structure, and you’re excited to help shape the future of a joyful, design-driven brand, we’d love to hear from you!
Key Responsibilities:Strategic Leadership & Planning- Develop and execute both annual and quarterly marketing strategies that drive awareness, engagement, and revenue growth.
- Balance creative and analytical thinking—translating brand vision into measurable plans and clear priorities for the team.
- Ensure consistent messaging and storytelling across every channel and campaign.
- Lead and mentor the marketing team with empathy, structure, and accountability; create clear goals, KPIs, and development plans for each team member.
- Foster a culture of communication, organization, and proactive problem-solving.
- Partner closely with the Creative, Merchandising, and Operations teams to align campaigns with product launches and inventory goals.
- Manage agency relationships with clear direction, timelines, and performance expectations.
Oversee all marketing channels and related agency partners, including:
- Paid Social & Search
- Retention (Email/SMS/Social community & Loyalty)
- Influencer Marketing & PR
- Affiliate & Direct Mail
- Organic Social
- SEO & Landing Page Optimization
- Brand Collaborations & Partnerships
- Manage a $10M marketing budget responsibly, ensuring ROI and smart allocation across channels.
- Analyze campaign data, customer insights, and conversion metrics to inform decision-making.
- Identify opportunities to improve efficiency, retention, and customer lifetime value.
- Strengthen brand equity through storytelling, social engagement, and influencer partnerships.
- Champion Printfresh’s brand values - creativity, inclusivity, sustainability, and joy - across all initiatives.
- Develop innovative ways to deepen customer connection and drive repeat engagement.
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 10 years of marketing experience, including 2 years in a senior leadership or director-level role.
- Proven experience managing and mentoring a high-performing marketing team.
- Track record of managing a $5M marketing budget and achieving measurable growth.
- Deep understanding of ecommerce marketing, ideally within fashion, apparel, or lifestyle categories.
- Strong grasp of performance marketing, retention, analytics, and creative storytelling.
- Excellent organizational and communication skills with the ability to drive accountability and alignment.
- Hands-on experience working cross-functionally in a fast-paced environment.
- Familiarity with EOS (Traction) principles a plus—training available for the right candidate.
- Full-time position with hybrid flexibility (in-office Tuesday–Thursday)
- Health and dental insurance
- PTO and paid holidays
- 401(k) with company match
- Employee discount on all Printfresh products
At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:
- Do the Right Thing
- Just Say It
- Do What It Takes
- Just Off-Center
- Customer-Centric
- Learning Oriented
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