What are the responsibilities and job description for the Financial Consultant I – Principal Connection (Multiple Locations) position at Principal Financial Group?
What You'll Do
Principal is seeking financial professionals to join our Retirement and Income Solutions - Principal Connection team. As a Financial Consultant I, you'll provide expert investment advisory services through our call center. You will work with a diverse client base including direct-to-consumer prospects, retail investment account holders, and participants in employer-sponsored retirement plans. In this role, you'll serve as a trusted advisor, combining your financial expertise with exceptional service to help clients navigate their investment journey and build financial security with confidence. Through personalized, compliant, and comprehensive guidance, you'll simplify complex financial concepts, inspire trust, build lasting client relationships, and empower clients to make confident, informed decisions about their financial future. Responsibilities include:
Customer Education & Engagement
SIE and Series 7 licenses are required, along with one of the following:
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$26.83 - $39.61 / hour
Salary Details
The following locations are examples of market-specific salary ranges across different geographies.
Personal Time Off (PTO) is provided to hourly (non-exempt) employees and provides a set amount of accrued time earned each pay period. Employees can use their PTO for vacation, personal or short-term illness.
Pension Eligible
Yes
Hours
The shifts for this position fall between 7:00AM and 9:00PM CT, Monday–Friday. You must be able to work an assigned eight‑hour shift within this window. A shift differential may be provided for hours worked starting at 6:00 PM.
Location(s)
This role offers in-office, hybrid and remote work arrangements. You’ll work with your leader to figure out which option may align best based on several factors. We are hiring in: Des Moines, IA - Charlotte, NC - Raleigh, NC - Richmond, VA - Grand Island, NE - Minneapolis, MN - St. Louis, MO - Chicago, IL - Denver, CO - Salt Lake City, UT - Atlanta, GA - Dallas, TX - Fort Worth, TX - Phoenix, AZ - Miami, FL - Tampa, FL - Jacksonville, FL - Orlando, FL - San Diego, CA - Bridgewater, NJ - Cherry Hill, NJ - Princeton, NJ - Austin, TX
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
7/20/2026
Most Recently Posted Date
7/20/2026
Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.
LinkedIn Remote Hashtag
LinkedIn Hashtag
Principal is seeking financial professionals to join our Retirement and Income Solutions - Principal Connection team. As a Financial Consultant I, you'll provide expert investment advisory services through our call center. You will work with a diverse client base including direct-to-consumer prospects, retail investment account holders, and participants in employer-sponsored retirement plans. In this role, you'll serve as a trusted advisor, combining your financial expertise with exceptional service to help clients navigate their investment journey and build financial security with confidence. Through personalized, compliant, and comprehensive guidance, you'll simplify complex financial concepts, inspire trust, build lasting client relationships, and empower clients to make confident, informed decisions about their financial future. Responsibilities include:
Customer Education & Engagement
- Provide benefit event education to former participants, Personal Retirement Account holders, and individuals approaching benefit events, guiding them through investment and risk-based needs while communicating appropriate product solutions.
- Facilitate transactions and coordinate introductions to specialized teams as needed to support customer goals and asset retention.
- Conduct consultative conversations focused on clients' goals and best interests, assessing financial objectives, risk tolerance, and time horizons to recommend tailored solutions.
- Communicate complex financial concepts clearly to build trust, confidence, and informed decision-making.
- Use active listening, emotional intelligence, and effective communication to understand customer needs, uncover additional opportunities, and build strong relationships that reflect the One Principal culture.
- Maintain accurate documentation of customer interactions and ensure secure, compliant handling of customer data and transactions.
- Adhere to compliance and risk management standards, including required regulatory training, licenses, and designations.
- Manage client pipelines and application follow-up through timely and professional communication.
- Continuously expand market and product knowledge, adopt new tools, apply feedback, and support additional business objectives and projects as needed.
- Bachelor's degree or equivalent plus 2 years’ experience, preferably in the financial services industry.
- Ability to obtain approval as a registered representative across all 50 states and Washington, D.C.
- Excellent verbal and written communication skills and the ability to establish trust and rapport easily with customers over the phone.
- Proficiency with computer desktop technology and digital communication mediums.
- Detailed knowledge and expertise involving retail investments products as well as employer sponsored retirement plans.
- Hard-working and able to make decisions that are in the best interest of our customers. This includes possessing a heartfelt passion to hold and maintain relationships with customers and members of their household.
- Ability to work independently, be a self-starter, and demonstrate confidence in decisions.
- Drive to constantly improve the customer experience working in a collaborative team-based culture.
- Strong efficiency with time management and organizational skills.
SIE and Series 7 licenses are required, along with one of the following:
- Series 66, OR
- Both Series 63 and Series 65
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$26.83 - $39.61 / hour
Salary Details
The following locations are examples of market-specific salary ranges across different geographies.
- Grand Island: $26.83 - $32.59 / hour
- Des Moines/Orlando: $28.32 - $34.34 / hour
- Charlotte/Atlanta/Phoenix/Dallas: $29.81 - $36.10 / hour
- Minneapolis/Princeton/Denver: $32.79 - $39.61 / hour
Personal Time Off (PTO) is provided to hourly (non-exempt) employees and provides a set amount of accrued time earned each pay period. Employees can use their PTO for vacation, personal or short-term illness.
Pension Eligible
Yes
Hours
The shifts for this position fall between 7:00AM and 9:00PM CT, Monday–Friday. You must be able to work an assigned eight‑hour shift within this window. A shift differential may be provided for hours worked starting at 6:00 PM.
Location(s)
This role offers in-office, hybrid and remote work arrangements. You’ll work with your leader to figure out which option may align best based on several factors. We are hiring in: Des Moines, IA - Charlotte, NC - Raleigh, NC - Richmond, VA - Grand Island, NE - Minneapolis, MN - St. Louis, MO - Chicago, IL - Denver, CO - Salt Lake City, UT - Atlanta, GA - Dallas, TX - Fort Worth, TX - Phoenix, AZ - Miami, FL - Tampa, FL - Jacksonville, FL - Orlando, FL - San Diego, CA - Bridgewater, NJ - Cherry Hill, NJ - Princeton, NJ - Austin, TX
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
7/20/2026
Most Recently Posted Date
7/20/2026
Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.
LinkedIn Remote Hashtag
LinkedIn Hashtag
Salary : $27 - $40