What are the responsibilities and job description for the Assistant Director of Product Management, Digital Experience position at Principal Financial Group?
What You'll Do
We’re looking for an Assistant Director of Product Management to join our Digital Experience team. In this role, you’ll lead and evolve our enterprise web experience, optimizing customer-facing digital journeys at scale while coaching product managers and partnering closely with UX and technology.
You'll focus on:
Who You Are
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$127000 - $171000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Travel
Ability to travel up to quarterly as needed; travel is not routine but flexibility to travel is required.
Work Environments
This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
4/24/2026
Most Recently Posted Date
4/24/2026
LinkedIn Remote Hashtag
LinkedIn Hashtag
We’re looking for an Assistant Director of Product Management to join our Digital Experience team. In this role, you’ll lead and evolve our enterprise web experience, optimizing customer-facing digital journeys at scale while coaching product managers and partnering closely with UX and technology.
You'll focus on:
- Product Strategy: Define and lead the product strategy for a portion of the enterprise digital experience, focused on optimizing web‑facing customer and employer journeys through data, customer insights, and cross‑functional alignment
- Product Discovery: Ensure effective discovery practices that inform decision‑making and facilitate collaborative solutioning to improve experience and efficiency
- Product Delivery: Be accountable for successful delivery across the product family, partnering closely with engineering and UX in an Agile environment and clearly communicating plans and releases
- Product Assessment: Maintain insight into product health, outcomes, and investment effectiveness, using data‑informed storytelling to guide trade‑offs and strategic adjustments
- Stakeholder Management & Communication: Serve as a trusted partner across business, technology, and UX teams by proactively communicating strategy, priorities, and outcomes to drive alignment and value realization
- Product Leadership: Lead, coach, and develop Product Managers while balancing hands‑on product leadership with people management and continuously strengthening product management practices
Who You Are
- 8 years of business, technology, or product management experience; or equivalent demonstrated through the following: work experience, military experience, or education.
- 5 years working in a highly collaborative, fast-paced product environment
- 2 years of informal or formal leadership experience
- Proven success establishing product strategy across multiple products and aligning it to enterprise priorities
- Strong background of stakeholder management and cross-functional collaboration, especially partnering with UX/design and engineering
- Experience using data and insights to drive decisions and communicate outcomes through clear, structured storytelling
- Demonstrated understanding of modern product discovery and product delivery practices and the ability to coach others on those practices
- Excellent communication skills, including the ability to establish relationships and influence business partners
- Experience leading enterprise web experiences across multiple lines of business or customer segments
- Experience improving digital journeys through analytics, experimentation, and iterative optimization
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$127000 - $171000 / year
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
Yes
Travel
Ability to travel up to quarterly as needed; travel is not routine but flexibility to travel is required.
Work Environments
This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
4/24/2026
Most Recently Posted Date
4/24/2026
LinkedIn Remote Hashtag
LinkedIn Hashtag
Salary : $127,000 - $171,000