What are the responsibilities and job description for the Sales Director position at Principal AV Integration?
Job Overview
We are seeking an energetic and strategic Sales Director to lead our sales initiatives and drive growth across our enterprise and B2B markets. In this pivotal role, you will develop and execute comprehensive sales strategies, manage high-performing teams, and foster strong relationships with key clients. Your leadership will inspire cross-functional collaboration, leverage cutting-edge sales management systems, and utilize analytics to meet or exceed ambitious sales goals. This is an exciting opportunity for a dynamic leader passionate about technology sales, business development, and building lasting customer partnerships in a fast-paced corporate environment.
Title: Sales Director, AV Integration
Location: Arlington, TN (on-site)
Type: Full-time
About us:
Principal AV Integration (PAVI) designs, engineers, and installs commercial audio, video, lighting, and control systems for educational campuses, worship spaces, and corporate facilities. Formed to give ProductionOne's integration team a dedicated identity, PAVI delivers the same proven experience with a sharper focus on commercial AV integration.
The role:
Lead sales for our AV integration business, from first conversation through proposal, contract, and handoff to our install team. You'll close deals yourself while building the pipeline and process for growth.
Responsibilities:
- Own the integration pipeline, forecast, and revenue targets
- Win new business in worship, education, performing arts, hospitality, corporate, and government
- Run discovery meetings and site walks
- Work with engineers on proposals, scopes, and pricing, and manage bids and RFPs
- Keep the CRM current and hand projects off cleanly to project management
- Build lasting relationships with clients, consultants, architects, and contractors
Qualifications:
- 5 years in AV integration or technical sales
- Proven record closing complex, multi-phase projects
- Working knowledge of audio, video, control, networking, and lighting
- Strong estimating, margin, and negotiation skills
Benefits:
Competitive base plus commission and bonus, health benefits, and paid time off.
To apply: mat@principalavi.com
Pay: $60,000.00 - $99,059.47 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $60,000 - $99,059