What are the responsibilities and job description for the Marketing Manager position at Princeton Identity?
THE ROLE
We have an immediate opening available for a full-time Marketing Manager to join the growing Princeton Identity team!
We are looking for a relentlessly-success-driven B-to-B marketing professional to lead all marketing activities to increase Princeton Identity brand awareness, drive product and technology education, and generate sales leads to grow our North American footprint!
RESPONSIBILITIES
This Marketing Manager position is ideal for someone who has demonstrated successful outcomes in previous B-to-B engagements - preferably for a mid-stage startup company- by developing strategy and analytics-guided tactics for digital omni-channel content creation and delivery.
Specific job duties will include:
- Develop and execute a strategic multi-channel approach to achieve overall objectives
- Manage / grow social media presence (LinkedIn, YouTube, Reddit, and others)
- Manage / update web presence; use SEO improve performance vs competitors
- Manage / execute email campaigns through HubSpot / CRM tools
- Create engaging video, visual, and written content as needed
- Develop customer stories and success narratives in text and video form
- Track and report marketing metrics to guide strategic decisions
- Collaborate with internal teams to align messaging and coordinate direction and timing for product developments, customer stories, and company news
REQUIRED QUALIFICATIONS
- Undergraduate degree in marketing or a technology field is required
- Minimum 3 years of successful professional B-to-B marketing experience
- specific focus on HW technology products a plus!
- specific experience growing startup companies a definite plus!
- Strong persuasive communication skills: written, spoken, content creation, etc.
- Familiarity with HubSpot, Google Analytics, SEMrush (or equivalent), Canva, or Adobe Creative Suite
- Videography and video editing experience
- Experience in technology, security, or access control helpful
WHAT WE OFFER
- Flexible, remote working arrangements
- Opportunity to help evolve the marketing function of a growing tech company
- Supportive, innovative team culture where your contributions are valued
- Room to expand the role into even greater value contribution functions
COMPENSATION
- Competitive base rate
BENEFITS
- 401(k) / matching
- Health insurance
- Dental, Vision insurance
- Health savings account
- Flexible spending account
- Paid time off
ABOUT US
For two decades, Princeton Identity has manufactured state-of-the-art commercial iris-biometrics that redefine how organizations approach security, compliance, access control, and identity management. Our established and growing product portfolio has been deployed across the world, delivering secure identity assurance that combines unparalleled accuracy, innovation, reliability, and great user experience!
If you’re an ambitious marketer ready to make a tangible impact in a high-tech, high-growth environment, we’d love to hear from you!