What are the responsibilities and job description for the Brand Development Coordinator position at Prince Signs?
The Communications and Brand Development Coordinator is responsible for all aspects of marketing and communications strategies for all company brands. This entails working with the corporate Brand Development team to ensure it is focused on the strategies at hand and is managed such that expectations for the department are met or exceeded and assists in coordinating and executing Public Relations efforts to maximize earned media coverage across all influencer platforms.
Essential job duties include but are not limited to:
Help in strategizing, facilitating and managing PR efforts, in partnership with cross-functional teams.
Create promotional displays, signage, and marketing brochures.
Build monthly store signage packages.
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
Managing internal communications (memos, newsletters etc.).
Maintains corporate website to ensure messaging reflects corporate goals and objectives, and that the site serves as an effective communications tool for corporate audiences.
Assist in coordinating, organizing and heading efforts to represent employer favorably in the community. Plans programs that promote good will and fosters relationships with community leaders.
Work with local organizations in the communities that we operate in to maximize community support.
Assist with corporate event planning, including working with vendors and event coordinators, set-up, awards, communications, etc.
Meet with department managers to establish a vision for a product or design.
Excellent working knowledge of software such as Photoshop, Illustrator, InDesign etc.
Demonstrates the ability to use inclusive and empathetic language
Strong communication and organization skills, with the ability to work across multiple teams
Hands-on experience in creative process, marketing, graphic design and brand development.
Outstanding leadership and organization skills
Exemplary interpersonal and analytical abilities