What are the responsibilities and job description for the Real Estate Manager position at Primrose Schools?
REAL ESTATE MANAGER
What a Difference
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
What You Will Do
As the Real Estate Manager, you will own site acquisition for an assigned territory—from market analysis and site identification through executed purchase or lease agreements. You will partner closely with franchise owners and build broker networks that drive deal flow, serving as the primary real estate point of contact and ensuring development timelines stay on track.
Backed by Roark Capital Group, Primrose is entering a new phase of disciplined growth. In this role, you will play a critical part in that expansion by helping identify, evaluate, and secure high-quality sites that support long-term success.
Site Selection & Deal Execution
What a Difference
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
What You Will Do
As the Real Estate Manager, you will own site acquisition for an assigned territory—from market analysis and site identification through executed purchase or lease agreements. You will partner closely with franchise owners and build broker networks that drive deal flow, serving as the primary real estate point of contact and ensuring development timelines stay on track.
Backed by Roark Capital Group, Primrose is entering a new phase of disciplined growth. In this role, you will play a critical part in that expansion by helping identify, evaluate, and secure high-quality sites that support long-term success.
Site Selection & Deal Execution
- Drive site identification from franchise agreement execution through executed purchase or lease agreement
- Evaluate and present sites using data-driven analysis (demographics, trade areas, competition, and market trends)
- Prepare and negotiate letters of intent, site approval packages, and purchase/lease agreements in partnership with legal counsel
- Coordinate site planning with internal design and construction teams
- Partner with Development Project Manager to ensure deal quality and project feasibility prior to submission
- Build and maintain a high-performing broker network across all markets; serve as the primary contact for brokers, landlords, and sellers
- Drive consistent outreach and relationship-building to generate deal flow
- Educate brokers on Primrose’s site criteria, approval process, and development timelines to enable proactive sourcing
- Serve as the primary real estate partner for assigned franchise owners during the site search phase
- Initiate site acquisition efforts immediately following franchise agreement execution
- Manage development schedules, proactively identifying risks, delays, and misalignment with key milestones
- Support franchise owners in evaluating sites and preparing site approval packages
- Ensure timely collection and delivery of all required documentation
- Identify target markets and recommend Designated Service Area (DSA) boundaries
- Partner with franchise owners to align on territory mapping
- Leverage data and analytics to support site selection decisions (demographics, traffic patterns, co-tenancy, and competition)
- Maintain accurate pipeline reporting and CRM data to support development visibility
- 5 years of commercial real estate experience with a focus on site selection, ideally supporting a multi-unit retail or franchise brand
- Proven ability to manage the full site acquisition lifecycle, from market analysis through executed lease or purchase agreements
- Experience partnering with franchise owners or developers; understands how to navigate development schedules and earn operator trust
- Strong track record building and leveraging broker networks to generate consistent deal flow across multiple markets
- Working knowledge of zoning, permitting, and entitlement processes
- Data-driven approach to decision making; comfortable using market analytics and GIS tools to evaluate sites
- Ability to build and present clear, compelling site recommendations and approval packages
- Disciplined in pipeline management with strong attention to reporting accuracy and timelines
- High ownership mindset with the ability to operate independently across a defined territory
- Strong communicator and relationship builder with a high level of professionalism and integrity
- Ability to travel as needed to support site selection and market coverage
- Competitive commission plan designed to reward performance, with top performers earning 1x–2x their base salary through deal closings and portfolio performance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- 401k with company matching up to 3.5% and company provided life insurance
- Employee Assistance Program