What are the responsibilities and job description for the Business Development Representative position at Primrose Schools?
What a Difference
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
What You Will Do
As the Business Development Representative, you will support Primrose's growth strategy by identifying and engaging potential acquisition and development opportunities within the early education industry. You will conduct outbound outreach, qualify prospective sellers, coordinate introductions, and help manage opportunities through the development pipeline. Working closely with the Development team and cross-functional partners, this role offers hands-on exposure to franchising, business development, and acquisition activities while contributing directly to the continued growth of the Primrose system. This is a full-time role.
Drive Opportunity Sourcing
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
What You Will Do
As the Business Development Representative, you will support Primrose's growth strategy by identifying and engaging potential acquisition and development opportunities within the early education industry. You will conduct outbound outreach, qualify prospective sellers, coordinate introductions, and help manage opportunities through the development pipeline. Working closely with the Development team and cross-functional partners, this role offers hands-on exposure to franchising, business development, and acquisition activities while contributing directly to the continued growth of the Primrose system. This is a full-time role.
Drive Opportunity Sourcing
- Conduct outbound outreach to owners of independent preschools and early education businesses to identify potential acquisition and development opportunities.
- Qualify prospective sellers, gather initial business information, and schedule introductions with the Development team.
- Build and maintain a healthy pipeline of opportunities through consistent prospecting and relationship-building activities.
- Track opportunities through the development process, ensuring timely follow-up, accurate documentation, and coordination among stakeholders.
- Maintain CRM records, pipeline reports, and activity metrics to support visibility and decision-making.
- Help keep opportunities moving forward by coordinating next steps and supporting communication with internal and external partners.
- Partner with Development, Real Estate, Operations, Finance, and other teams to support growth initiatives.
- Assist with refining outreach strategies, processes, and tools as the function continues to evolve.
- Bachelor's degree in a related field, preferred.
- 0–3 years of professional experience in business development, sales, recruiting, customer engagement, franchise development, or a related field.
- Comfortable conducting outbound outreach and building relationships with prospective business owners.
- Strong communication, organization, and follow-through skills.
- Experience using CRM systems and managing data accurately.
- Motivated by goals, activity metrics, and achieving results.
- Demonstrates curiosity and a willingness to learn about franchising, business development, and acquisition activities.
- Collaborative team player who enjoys working across functions and building relationships.
- Commission or bonuses based on personal and company performance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- 401k with company matching up to 3.5% and company provided life insurance
- Employee Assistance Program