Senior Paid Media Lead

Primer | Austin, TX (In-Office)

We are hiring a Senior Paid Media Lead to take ownership of key client accounts at Primer.

This is a high-impact role for someone who can think strategically, execute at a high level, and communicate with clients with clarity and confidence.

You will be expected to operate as both:

• A hands-on performance marketer
• A trusted advisor to clients

The Role

You will own performance and communication across a portfolio of accounts.

This includes:

• Running and optimizing campaigns across Meta, Google, and other channels
• Leading client communication, including calls and strategic discussions
• Translating performance data into clear insights and actions
• Driving accountability internally and externally

This is not a “manage and report” role. You are expected to lead accounts and own outcomes.

What You Will Do

1) Own Client Performance

• Manage campaigns directly, hands-on keyboard
• Allocate budget, test, and optimize across channels
• Identify and scale winning strategies quickly

2) Lead Client Communication

• Run client calls with confidence and clarity
• Answer questions directly and thoughtfully, without deferring
• Present performance, insights, and next steps in a structured way
• You should be able to control the narrative in any client conversation

3) Translate Data into Insight

• Go beyond reporting to explain:
• What is working
• What is not
• What we are doing next
• Provide clear, actionable recommendations

4) Drive Creative Direction

• Partner with creative team to define:
• Angles
• Messaging
• Testing priorities
• Use performance data to guide creative decisions

5) Raise the Standard Internally

• Set a higher bar for quality and accountability
• Identify gaps and fix them proactively
• Contribute to building better systems and processes

What We Are Looking ForExperience

• 4–8 years in paid media / performance marketing
• Strong experience across:
• Meta (required)
• Google (strongly preferred)
• Experience managing $50k–$500k monthly budgets
• Experience in a client-facing agency role

Core Skillset

• Deep platform knowledge (campaign structure, testing, scaling)
• Strong analytical ability (can diagnose issues quickly)
• Clear and structured communicator

Traits (Non-Negotiable)

• High standards: you take pride in quality of work and communication
• Work ethic: you are willing to go deep and do the work
• Proactive: you identify problems early and bring solutions, not just questions
• Ambition: you want to grow into a leadership role
• Ownership: you take responsibility for results
• Presence: you are confident and composed in front of clients
• Attention to detail: you do not make careless mistakes and you review your own work before anyone else has to 

What Success Looks Like (First 90 Days)

• Take ownership of key accounts and build client trust quickly
• Improve clarity and quality of client communication
• Identify performance gaps and implement clear testing plans
• Demonstrate strong command of both strategy and execution

Location

• Based in Austin, TX (in-office presence expected)

Compensation

• Competitive base salary
• Performance-based bonus
• Clear path to leadership for top performers

Why This Role

• Direct ownership of meaningful client relationships
• Opportunity to raise the standard across the team
• Clear path to a leadership position within Primer

How to Apply

Please include:

1. Examples of accounts you have managed (budgets, channels)
2. Specific performance improvements you have driven
3. A brief note on how you approach client communication

Important (What We Value Most)

We value people who:

• Do the work
• Think clearly
• Communicate directly
• Take ownership



If you are looking for a role where you can operate at a high level and grow into leadership, we would like to speak.