What are the responsibilities and job description for the Market Manager position at Primer?
About Primer
Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.
We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.
We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.
PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.
What You’ll Do
We’re looking for an energetic, relationship-driven professional to grow enrollment for Primer’s Alabama campuses. You’ll be the face of Primer in the community, responsible for building strong local networks, executing on-the-ground marketing initiatives, and presenting Primer’s vision directly to families.
This is not a desk job. You’ll spend much of your time out in the field — meeting partners, speaking with parents, hosting open houses, and connecting with community leaders. If you love building new relationships, thrive in fast-moving environments, and know how to inspire families through compelling storytelling, you’ll thrive here.
What we’re trying to do is extremely hard – there’s a reason it hasn’t been done before. There’s a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for you.
Responsibilities
Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.
We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.
We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.
PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.
What You’ll Do
We’re looking for an energetic, relationship-driven professional to grow enrollment for Primer’s Alabama campuses. You’ll be the face of Primer in the community, responsible for building strong local networks, executing on-the-ground marketing initiatives, and presenting Primer’s vision directly to families.
This is not a desk job. You’ll spend much of your time out in the field — meeting partners, speaking with parents, hosting open houses, and connecting with community leaders. If you love building new relationships, thrive in fast-moving environments, and know how to inspire families through compelling storytelling, you’ll thrive here.
What we’re trying to do is extremely hard – there’s a reason it hasn’t been done before. There’s a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for you.
Responsibilities
- Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
- Build relationships with local leaders, organizations, and influencers who can help grow Primer’s reach and reputation
- Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
- Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
- Collaborate with central marketing and admissions to align local efforts with broader campaigns
- Experiment with new grassroots growth strategies; document and scale the ones that work
- Manage ongoing relationships with enrolled families to strengthen community and referrals
- Travel frequently (20-40%) across campuses within the state
- Strong track record in partnerships, admissions, marketing, or community outreach — ideally in K-12 education or fast-growth startups
- Exceptional communicator who can connect with diverse audiences, from families to community leaders
- Confident public speaker and presenter, comfortable leading events and representing Primer externally
- Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
- Results-driven, with past accountability for growth, enrollment, or revenue targets
- Highly organized and able to manage multiple relationships and events at once
- Generalist mindset — willing to roll up your sleeves to do both strategy and execution
- Must have a car and be available for regular travel across the state