Market Manager

About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next

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About the ro

leWe’re hiring a Market Manager in Alabama: a high impact role that serves as Primer's leader within a market and reports to the Alabama General Manager. You'll be accountable for the growth and educational operations of Primer in Alabam

a.We're looking for an executor with an education leadership background who is comfortable operating in high opacity environments and keeping multiple balls in the air. You'll be launching new Primers, supporting existing Primers, driving enrollment growth, and generally ensuring that we’re meeting the Primer standard for students and families across Alabama. And finally, because this role is brand new, you'll have an opportunity to help design the role, build playbooks, and influence what success looks like for future hire

s.You might spend your morning working with the real estate team to evaluate a new location, your mid-day modeling active monitoring for new Primer Leaders and providing live feedback, your afternoon re-designing the pickup/drop-off plan for an existing campus, and your early evening hosting an Open House at a new campu

s.As our footprint in Alabama grows, this role will continue to evolve and you will evolve with it. What we're trying to do is extremely hard – there's a reason it hasn't been done before. There's a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for yo

u.
Responsibilit

• iesEnsure Primers across Alabama are meeting the Primer standard across all dimensions, from the academic program to campus operatio
• ns.Partner with real estate, education, operations, marketing, and admissions teams to ensure the success of every Primer within a region of Alaba
• ma.Drive student growth by testing new local strategies. When they work, you'll help playbook the ideas so they can be leveraged in every ci
• ty.Own many of Primer's local relationships, including families and leaders in the education communi

ty.
What We're Looking

• ForMust have experience in education leadership, ideally within a physical school environment as a Superintendent, Assistant Superintendent, or Princi
• pal.You're a builder and self-starter. You don't need to be told what to do. You have experience navigating ambiguity and creating scalable systems out of ch
• aos.You can execute at a fast pace while holding a high bar for quality. This may sound a bit cliche, but it's incredibly import
• ant.Past accountability to aggressive growth, revenue, margin, and expansion targ
• ets.Proven ability to build strong relationships both internally and externa
• lly.A generalist willing to roll up their sleeves and get stuff done – both in the weeds and at the strategic le
• vel.Experience disrupting the status quo - either with new school models, new policies, or something else that removes constraints and drives innovat

ion.
Why this role may not be

• a fitYou do your best work in structured environments. There is no established playbook here — for the role or the company. You'll be writing it while strategy shifts and priorities evolve around you. If that sounds exhausting rather than energizing, this isn't the right fit right
• now.You prefer to specialize. This role demands genuine comfort toggling between strategic decisions and operational detail — sometimes in the same hour. If you'd rather go deep on one function, this won't feel like a
• fit.You prefer a fully remote, hands off environment. Primer is a consumer-facing education business. Evenings, weekends, and nontraditional hours — Travel and attendance to open houses, school events, parent meetings — are part of the rhythm, not the excep