What are the responsibilities and job description for the Marketing Director with Warehouse Automation Industry Experience position at Prime Robotics?
We would prefer to have this position report to our office in Lakewood, CO, but are open to hiring someone to work remotely within the USA if they have industry experience and exceptional qualifications.Prime Robotics is seeking a hands-on creative and strategic marketing professional passionate about shaping the future of warehouse robotics automation. The Marketing Director will play a pivotal role in driving our in-bound leads, empowering our sales team, and showcasing our innovative solutions. If you thrive in a dynamic, fast-paced environment and have a proven record of accomplishment in creating impactful marketing campaigns, sales tools, and event strategies, we would love to hear from you! Responsibilities: Oversee Prime Robotics’ marketing efforts (from creative, to content, to operations, to digital, to product)Drive sales enablement, SEO, inbound campaigns, and tradeshow design, planning, and execution.Develop monthly, quarterly, and year-long strategic plansLead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipelineIdentify short and long-term resource needs, including development and management of the annual marketing budgetUnderstand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterlySpearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendationsProvide marketing and pipelines points of views to leadership and executive management teamSupport sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaignsOptimize the MarTech Stack against B2B best practices to realize optimizations in marketing and business spendManage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customersManage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysisDesign, create, and execute content marketing strategy and editorial calendar and produce high-quality contentCreate and execute promotional and lead generation campaignsOversee marketing contractors responsible for various segments or projects (content, search engine optimization, advertising, email, branding, PR, social media)Leverage website, content, social media, and SEO to promote the company's products and solutions RequirementsExperience: 5 years of marketing experience with expertise in the warehouse automation industry or related fields (e.g., warehouse management software, industrial automation, material handling). Experience working for a startup is a plus.Skills: Expertise in creating sales enablement tools, driving SEO strategy, managing inbound campaigns, and planning tradeshows/events.Collaboration: Proven ability to work cross-functionally with leadership, sales, product, and external vendors.Creativity: Strong content creation skills with a keen eye for design and messaging.Results-Oriented: Data-driven mindset with a focus on achieving measurable outcomes. Annual Salary: $110,000-$150,000 depending on experienceBenefitsWe value our team members and offer meaningful benefits:Employer-subsidized medical, dental, and vision insurance plans to support your health and wellbeingDedicated vacation and sick leave that allows you to recharge and take care of yourself when neededInvaluable hands-on experience with cutting-edge robotics technology that keeps your skills at the industry forefrontA collaborative culture where innovation thrives and your work has a real impactThe excitement of contributing to transformative technology in a fast-growing industryPrime Robotics is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level. Prime Robotics participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.We unfortunately cannot offer visa sponsorship for this position.
Salary : $110,000 - $150,000