What are the responsibilities and job description for the Orthopedic Business Development & Marketing position at PRIME Orthopedics & Regenerative Center?
Director of Business Development & Marketing
PRIME Orthopedics & Regenerative Center | Delray Beach, FL
PRIME Orthopedics & Regenerative Center is seeking an experienced, results-driven Director of Business Development & Marketing to help accelerate the growth of our orthopedic, sports medicine, regenerative medicine, cash services, personal injury, and workers' compensation services.
This is not an entry-level marketing position. We are seeking a proven healthcare growth professional with experience in orthopedics, sports medicine, regenerative medicine, personal injury, workers' compensation, healthcare marketing, business development, and practice growth.
The successful candidate will play a key leadership role in driving referral growth, expanding regenerative medicine and cash pay services, increasing personal injury and workers' compensation business, overseeing digital marketing initiatives, and supporting the continued growth of the practice.
Responsibilities: Business Development & Referral Growth
- Develop and expand referral relationships with physicians, chiropractors, physical therapists, employers, attorneys, case managers, and other healthcare professionals.
- Grow personal injury and workers' compensation referral networks.
- Identify and cultivate strategic partnerships that increase patient volume and practice visibility.
- Represent the practice at networking events, community functions, and industry meetings.
- Develop and execute new business development initiatives to drive practice growth.
Regenerative Medicine Growth
- Lead initiatives to increase awareness, patient acquisition, and revenue related to regenerative medicine and cash pay services.
- Develop referral pathways and strategic partnerships that support regenerative medicine growth.
- Coordinate educational events, workshops, seminars, and outreach programs promoting regenerative medicine services.
- Identify opportunities to expand market share and increase utilization of regenerative medicine treatments.
- Work directly with practice leadership to develop and execute regenerative medicine growth strategies.
Digital Marketing & Brand Development
- Oversee and coordinate digital marketing initiatives, including social media, paid advertising, SEO, website optimization, email marketing, and lead generation campaigns.
- Manage relationships with marketing vendors, agencies, content creators, and advertising partners.
- Monitor campaign performance, conversion metrics, and return on investment.
- Develop strategies to increase brand awareness, patient engagement, and online visibility.
- Assist in creating educational and promotional content that positions the practice as a leader in orthopedic and regenerative medicine care.
Operations & Strategic Growth
- Work directly with practice leadership to develop and implement growth initiatives.
- Monitor referral patterns, patient acquisition metrics, and business performance indicators.
- Assist with operational improvements that enhance efficiency, patient experience, and profitability.
- Support the continued expansion of practice services and strategic objectives.
Qualifications
- Minimum 3-5 years of experience in orthopedic, sports medicine, regenerative medicine, spine, pain management, or related healthcare practice growth.
- Demonstrated success in healthcare business development, physician liaison work, healthcare marketing, cash pay services, practice management, or healthcare operations.
- Experience with personal injury and workers' compensation referrals strongly preferred.
- Strong networking, relationship-building, communication, and organizational skills.
- Ability to work independently and execute growth strategies with minimal supervision.
- Existing South Florida healthcare relationships are highly desirable.
Preferred Candidate
Candidates should be prepared to demonstrate measurable results from previous positions, including:
- Increased patient volume
- Increased referral volume
- Growth in personal injury business
- Growth in workers' compensation business
- Growth in regenerative medicine revenue
- Successful healthcare marketing campaigns
- Strategic partnerships that generated measurable business growth
Who Thrives Here
This opportunity is designed for individuals who are driven by growth, execution, accountability, and results.
The right candidate is highly motivated, proactive, and energized by building relationships, creating opportunities, and helping grow a successful healthcare organization. They take ownership of their responsibilities, follow through on commitments, and consistently seek ways to improve performance and generate results.
This role is ideal for someone who enjoys setting ambitious goals, being accountable for outcomes, and making a meaningful impact. We are looking for a professional who embraces challenges, executes at a high level, and is motivated by growth rather than maintaining the status quo.
PRIME offers a highly environment with significant autonomy, direct access to leadership, and the opportunity to play a major role in the future growth of the practice. For the right individual, there is substantial opportunity for professional advancement, financial growth, and increased responsibility as the organization continues to expand.
Compensation will be commensurate with experience, demonstrated results, and existing industry relationships.
- To apply, please submit your resume along with examples of measurable growth, business development success, referral development, or practice expansion achieved in previous healthcare roles.