What are the responsibilities and job description for the Sales Manager position at Prime Line AV?
About Us
Prime Line AV is a full-service audiovisual and event production company based in West Palm Beach, Florida. We provide professional AV solutions for corporate events, conferences, live productions, festivals, and other special events throughout the United States.
Our services include professional audio, lighting, staging, LED video walls, video production, and complete audiovisual event support. From initial planning and equipment coordination through installation and on-site execution, our team works closely with clients to deliver reliable, high-quality event experiences.
About the Role
Prime Line AV is looking for an experienced Sales Manager to join our team in West Palm Beach.
This is a client-facing role that combines account management, sales, event coordination, and audiovisual production knowledge. You will serve as a primary point of contact for clients, helping them determine their audiovisual needs, developing proposals and quotes, coordinating requirements with our production team, and ensuring each project is successfully delivered.
We are looking for someone who understands the AV and live events industry and can confidently communicate with clients about equipment, production requirements, timelines, budgets, and event logistics.
This is an on-site position in West Palm Beach, Florida and is not a remote role.
What You'll Do
- Manage client relationships from the initial inquiry through event completion and follow-up.
- Communicate with clients to understand their event goals, audiovisual requirements, venue specifications, timelines, and budgets.
- Recommend appropriate AV solutions, equipment, and production services based on each client's needs.
- Prepare and present professional proposals, estimates, quotes, and service packages.
- Follow up on incoming leads and actively identify opportunities to convert inquiries into booked events.
- Develop existing accounts and identify opportunities for repeat business, additional services, and long-term partnerships.
- Coordinate closely with production managers, technicians, operations staff, and vendors to ensure project requirements are clearly communicated.
- Maintain accurate information regarding client requests, equipment requirements, schedules, pricing, and project changes.
- Participate in pre-production planning and ensure all client expectations are aligned with the production team before the event.
- Help resolve client concerns, last-minute changes, or production-related issues professionally and efficiently.
- Conduct post-event follow-ups and maintain strong relationships with clients for future opportunities.
- Maintain an organized sales pipeline and provide updates on leads, proposals, confirmed projects, and upcoming opportunities.
- Represent Prime Line AV professionally during client meetings, venue visits, events, and industry interactions.
What We're Looking For
- Previous experience in audiovisual production, live events, event production, AV integration, or a closely related industry is preferred.
- Experience in account management, client services, business development, or sales within the AV/events industry is strongly preferred.
- Working knowledge of professional AV equipment and event production, including areas such as audio, lighting, video, LED walls, staging, and event technology.
- Ability to understand a client's vision and translate it into practical AV and production requirements.
- Strong sales and relationship-building skills with the ability to confidently discuss services, pricing, and project requirements.
- Excellent verbal and written communication skills.
- Strong organizational skills and attention to detail.
- Ability to manage multiple clients, proposals, events, and deadlines simultaneously.
- Comfortable working in a fast-paced environment where schedules and event requirements may change quickly.
- Professional, dependable, proactive, and solution-oriented.
- Comfortable collaborating with technical and production teams.
- Ability to work on-site in West Palm Beach, Florida.
What Success Looks Like
A successful Sales Manager at Prime Line AV builds strong relationships with clients while helping the company grow. You understand both the business side and production side of audiovisual events, communicate effectively with clients and technical teams, and take ownership of opportunities from the first conversation through successful event completion.
You don't simply process client requests—you ask the right questions, identify what the event needs, recommend effective solutions, and help turn opportunities into long-term client relationships.
Why Join Prime Line AV?
You'll have the opportunity to work with a growing audiovisual and event production company supporting a wide range of live and corporate events. This position offers a combination of hourly compensation and commission, providing additional earning potential based on performance and business generated.
You'll work directly with clients and experienced production professionals while gaining exposure to projects involving audio, lighting, staging, video, LED displays, and full-scale event production.
If you have hands-on knowledge of the audiovisual or live events industry and enjoy building client relationships, developing business, and helping bring events to life, we'd like to hear from you!
Benefits:
- Paid time off
Application Question(s):
- How many years of experience do you have in the audiovisual (AV), live events, or event production industry?
- Do you have experience in account management or sales within the AV or event production industry?
- Briefly describe your experience working with AV or event production clients.
- Are you able to work full-time and on-site in West Palm Beach, FL?
- What is your expected rate for this position?
Work Location: In person