Senior Marketing Strategist

Prime Group Holdings, LLC, a vertically-integrated private equity real estate firm focused on self storage and other alternative real estate asset classes, has an exciting opportunity for a Senior Marketing Strategist at its headquarters in Saratoga Springs, NY.

With $6.6 billion in assets under management, Prime Group is one of the largest private owners and operators of self storage properties in the world, owning and operating over 310 self storage assets in 28 states, three Canadian provinces and the U.S. Virgin Islands containing over 23 million rentable square feet. The firm manages three flagship funds on behalf of a global investor base, including the largest self storage dedicated fund ever raised, Prime Storage Fund III.

Headquartered in Saratoga Springs, NY, Prime Group has more than 700 employees. The firm has a regional office in Jupiter, FL and investment originations offices in Denver, CO, Hackensack, NJ, Yorktown, VA and Calgary, Alberta. Prime Group’s 21-person senior leadership team is supported by teams including sourcing and acquisitions, asset and portfolio management, compliance/legal, property management, information technology, transactions/financing, marketing, accounting and training, among others.

Prime Group’s success is built on a culture of respect, teamwork, business ethics, accountability and persistence. The company deeply values the strong relationships it has built with its customers, employees, investors and stakeholders. Pitchbook, a leading resource for comprehensive data, research and insights spanning the global capital markets, named Prime Group as one of the top 10 real estate value-add fund managers in Pitchbook’s 2023 Global Manager Performance Score League Tables.

Position Overview

The Senior Marketing Strategist will take on a leadership position within the Marketing team at Prime Group Holdings. You will lead marketing campaigns and initiatives and oversee campaign strategy, planning, execution and reporting key results. You will partner with the EVP, Head of Marketing, on setting goals and objectives for key marketing initiatives and campaigns and act as the central point of contact for external agencies and media partners. You will also be responsible for developing and forging strategic partnerships across real estate, referral networks, advertising platforms, and other relevant industries that will increase brand awareness and help drive revenue.

Essential Responsibilities

Strategy & Planning

• Develops and executes comprehensive multi-channel marketing strategies across all distribution channels including digital (email, web, social), traditional (print, direct mail, radio), and sponsorships.
• Work closely with internal marketing colleagues (Marketing Operations, Content/Creative, Paid Media, Analytics), and the Operations team to align on overall strategy/objectives and project plans.
• Partner with key stakeholders to understand PGH business objectives and translate them into integrated marketing strategies.
• Conduct market and audience research to uncover insights that drive strategy.
• Lead portions of customer journey optimization across all touchpoints.
• Stay ahead of marketing and digital trends (SEO, SEM, social, email, AI).

Campaign Management

• Manage end-to-end campaign development including performance tracking and post-campaign analysis.
• Set campaign goals and objectives, determine KPIs, and measurements for success. Manage the cross-functional implementation of marketing plans.
• Monitor and manage campaign timelines to ensure timely execution and delivery of marketing initiatives.
• Oversee campaign positioning, targeting, distribution, and project briefs.

Creative Strategy

• Define the “big idea” for campaigns and ensure execution aligns with business objectives.
• Create integrated messaging and positioning along with promotional strategies across channels.
• Work closely with the Director of Content to guide copy, design, and video storytelling.
• Provide input on tone of voice, key messaging, and channel adaptation.
• Ensure cross-channel consistency (ads, email, social, landing pages).

Analytics & Optimization

• Measure and analyze the results of marketing initiatives, providing insights and recommendations for continuous improvement and optimization.
• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.
• Translate data insights into actionable recommendations for future campaigns.
• Continuously test and refine targeting, messaging, creative, channels and campaign tactics.

Strategic Partnerships Development

• Identify and develop strategic partnerships across real estate platforms (Zillow, Redfin), e-commerce, referral networks, affiliates, media partners, and other relevant industries and sectors.
• Collaborate with EVP of Sales and Business Development on partnership initiatives.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 8 years’ experience in integrated marketing, campaign strategy, or channel strategy
• Proven track record of developing, planning, managing, and reporting on marketing campaigns and offering marketing solutions to meet revenue goals.
• Strong analytical ability - able to interpret data and translate into insights.
• Expertise in leveraging customer, market, and competitive insights to inform marketing decisions.
• Successfully managed cross-functional teams, contributors, and stakeholders across various seniority levels
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics
• Excellent communication and presentation skills
• Proficiency in Microsoft Office Suite, project management tools (Monday.com, Asana), CRM (Salesforce), marketing automation (Hubspot)
• Experience in commercial real estate industry or related industries a plus
• Creative thinker and able to thrive in a fast-paced environment
• Self-motivated, confident, focused, detail oriented and intentional decision making.
• Comfortable managing multiple projects with competing deadlines
• Familiarity with creative production (design, video, content)

Compensation

• Competitive rate of pay and a generous benefits program
• Medical, Dental, life, vision, short-term disability, and long-term disability insurance program
• Paid vacation time; paid sick time; paid holidays

Equal Opportunity Employer Statement

Prime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.