Campaign Coordinator - LinkedIn

Position purpose

This role is built for someone who can take full ownership of our B2B social presence, content engine, and executive visibility. You’ll manage day-to-day publishing, create compelling content across platforms, and use data to drive growth. Drafting thought-leadership pieces that reinforce our market position. This is not a “post and hope” role you’re responsible for building real traction, real followers, and real leads.

Responsibilities/Duties/Functions/Tasks

•Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
• Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
• Create thought-leadership articles, briefs, and posts to strengthen brand authority.
• Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
• Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
• Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
• Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
• Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
• Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
• Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.

Qualifications

• 2–4 years of hands-on social media management for a brand, agency, or corporate environment.
• Proven ability to create content that performs: posts, articles, design assets, scripts, and short-form video.
• Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
• Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
• Ability to translate executive and corporate objectives into clear, compelling social narratives.
• Proficiency with AI tools for content creation, research, and workflow acceleration.
• Experience managing corporate campaigns end-to-end—planning, execution, reporting.
• Excellent writing and editing skills
• Comfortable working on-site and collaborating across teams to source stories, capture media, and stay aligned with strategy.

Supervisory responsibilities  

·        This position has no supervisory responsibilities

Preferences

·        Demonstrated ability to grow followers, engagement, and brand visibility across key social platforms.

·        Experience maintaining a steady pipeline of high-quality, original content.

·        Proven skill in executing a credible, authoritative social presence supported by thoughtful long-form content.

·        Experience managing paid campaigns that maximize budget and generate measurable leads or recruiting results.

·        Ability to maintain a predictable posting and campaign calendar aligned with business goals.

·        Strong track record of using data to optimize reach, performance, and ROI over time.

Company Conformance Statements

In the performance of assigned tasks and duties all employees are expected to conform to the following:

§  Review and adhere to policies and guidelines contained within the Employee Handbook, including privacy and information security guidelines.

§  Act within delegated authorities and adheres to applicable policy and procedures associated with such authorities.

§  Contribute to establishing a respectful workplace where diversity is critical to innovation and growth.

§  Ensure every action and decision is aligned with PRMI values.

§  Partner with your management team to understand performance expectations and measurements. Effectively utilize feedback and coaching opportunities while seeking to learn and develop within your role at PRMI.

§  Realize team synergies through networking and partnerships across PRMI.

§  Embrace change; act as advocate and role model, promoting an approach of continuous improvement.

§  Maintain a high standard of customer care while actively listening to customers in an effort to understand their views and needs.  Take ownership of problems and issues, taking into consideration the breadth of PRMI competencies in providing solutions.

§  Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

§  Work effectively as a team contributor on all assignments.

§  Perform quality work within deadlines.

§  Respect client and employee privacy.

Work Requirements

Each employee must be able to communicate clearly and effectively, utilize a computer, maintain a work schedule, and effectively perform in an office setting.  To maintain and ensure secure privacy of borrower (and other protected) information, an essential function of this job may require physical attendance in a defined office space. (i.e. branch or corporate office location).  Employment with PRMI requires compliance with and adherence to all applicable mortgage and fair lending laws and regulations as well as PRMI policies. The ability to work extended hours may be required.