What are the responsibilities and job description for the Brand Development Manager position at Pride Sports?
ABOUT THE COMPANY: Gathr Outdoors, a portfolio company of Centre Partners, is a diversified global leader in designing and manufacturing outdoor products and sporting goods. Our core business segments are OUTDOOR (GCI Outdoor, Klymit, Rightline Gear, Cascadia Vehicle Tents & WaterPORT) and RECREATION (PrideSports, Pride Manufacturing, Golf Scorecards & MacNeill Engineering). ). Each segment provides industry-leading product development, design, and customer support.
At Gathr Outdoors, we believe experiences are always more powerful when spent together outside. We are Better Together, Passionate by Nature, Blazing New Trails & Rugged for a Reason! Come join us...Everyone is welcome at our camp!
We are one of the fastest-growing outdoor manufacturers in the U.S. We live by the belief that experiences are always more powerful when spent together outside. Welcome to our camp! We wish you every success in your new role.
ABOUT THE POSITION: The Brand Development Manager will serve as the brand owner for our key outdoor brands, (Klymit, Cascadia Vehicle Tents, Rightline Gear and WaterPORT) driving growth through helping create product strategies and management of brand marketing initiatives. This role combines the responsibilities of a traditional Brand Manager with the opportunity to support the creation and maintenance of a product roadmap to ensure brand alignment across development and marketing.
RESPONSIBILITIES:
- Serve as the primary driver of the brand vision and strategy for our key outdoor brands.
- Drive cross-functional alignment by leading brainstorms, working sessions, and stakeholder discussions that translate big ideas into executable plans.
- Develop and execute brand initiatives, product positioning, and channel marketing strategies.
- Create campaign briefs, presentation materials, and go-to-market plans across multiple brands and for a variety of key customers.
- Drive brand growth by supporting product innovation and launches with complimentary marketing objectives to ensure brand standards are upheld across all touchpoints and contribute to a strong, cohesive brand presence.
- Conduct competitive research, industry trend audits, and cultural scanning to validate product plans and support seasonal launches.
- Work cross-functionally with U.S. Product Management, Marketing, and Finance teams to ensure all products align with brand identity, quality standards, and financial goals.
- Partner with the VP of Product Marketing and PM teams to bring brand-right products to market.
- Coordinate with Marketing to align go-to-market assets, packaging, photography, and brand storytelling.
- Collaborate with Finance to build financial targets and ensure initiatives deliver desired ROI / ROAS results.
QUALIFICATIONS/REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, or related field.
- 8 years of experience in brand management, product management, or category management.
- Demonstrated success managing consumer brands, preferably in outdoor products, sporting goods, or consumer durables.
- Strong financial acumen, including experience setting pricing and margin strategies.
- Willingness to travel both domestically and internationally (up to 25% of the year).
- Excellent leadership, communication, and organizational skills.
SKILLS/PERSONAL QUALIFICATIONS:
- Ability to work in a fast-paced environment and adapt quickly to change, demonstrates learning agility with desire to grow and develop
- Leverages creative thinking, problem solves and generates successful solutions through strategic agility
- Ability to build credible, effective relationships with stakeholders and department managers
- Team player with a growth, development and challenge accepted mindset
- Excellent verbal and written communication and interpersonal skills
- Analytical with reporting fundamentals and quality decision making skills
- Excellent customer focus with professional presence
- Self-directed, motivated and the ability to organize and prioritize multiple tasks and projects
- Proficient in using technology, Microsoft 365 strongly preferred
EDUCATION AND CERTIFICATIONS:
- Bachelor's Degree from an accredited College or University required
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to communicate effectively with team members, candidates and external partners through multiple forms of technology with telephone and computer. Must be able to receive and convey information.
- The person in this position needs to occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc. as well as have the ability to remain in a stationary position 50% of the time.
- Works in a typical office environment and at times may travel for business for training, career and interview events.
- Required to lift, retrieve or reposition products weighing up to 50 pounds.
- Must be able to safely navigate the production facility, OSHA compliant. Normally this person is standing or walking around the facility interacting with team members. Appropriate shoes for standing on concrete flooring is recommended.
Gathr Outdoors is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.