What are the responsibilities and job description for the Vice President Marketing position at Prevail Recruiting?
VP of Marketing — Healthcare Services (Confidential Client)
About the Opportunity
A fast-growing national healthcare services organization is hiring a senior marketing leader to own and scale a $50M annual marketing budget across online and offline channels. This is a high-impact role for a builder—someone who brings both strategic horsepower and creative instincts, and who wants to shape the future of a major consumer-facing brand in the preventive health space.
Role Overview
We’re looking for a VP of Marketing ready to grow into CMO who can lead end-to-end marketing strategy, elevate brand presence, and accelerate customer acquisition across multiple channels. This role reports directly to executive leadership and will be responsible for driving large-scale, data-backed marketing initiatives.
Key Responsibilities
- Own, optimize, and scale a $50M annual marketing budget.
- Lead strategy across online and offline marketing channels, including digital, direct mail, broadcast, partnerships, and referral programs.
- Develop strong creative concepts, brand campaigns, and consumer messaging that resonate with a broad U.S. audience.
- Serve as the organization’s “ideas engine”—bringing fresh thinking, new concepts, and innovative marketing plays.
- Implement and expand use of analytics, advanced attribution models, and AI-driven tools to increase efficiency and ROI.
- Partner with product, operations, clinical, and executive teams to drive growth initiatives.
- Build, mentor, and scale a high-performing marketing team.
- Identify new consumer trends and preventive health opportunities to improve engagement and outcomes.
Ideal Background
- 10 years of progressive marketing leadership experience.
- Experience managing large-scale, multi-channel marketing spend.
- Strong creative sensibility—conceptual thinker with an eye for design and storytelling.
- Proven track record driving performance marketing and brand marketing.
- Deep knowledge of analytics, AI tools, data-driven decision making, attribution, and forecasting.
- Preventive health, healthcare services, diagnostics, wellness, or related industry experience is a plus, not a requirement.
- Executive presence with the ability to influence and drive alignment across senior stakeholders.
Who Thrives Here
- High-initiative leaders who can turn concepts into execution.
- Big-picture thinkers who also love optimizing numbers.
- Creative strategists with a strong analytical backbone.
- Builders who want to take something established and scale it aggressively.
Salary : $200,000 - $300,000