Vice President Marketing

VP of Marketing — Healthcare Services (Confidential Client)

About the Opportunity

A fast-growing national healthcare services organization is hiring a senior marketing leader to own and scale a $50M annual marketing budget across online and offline channels. This is a high-impact role for a builder—someone who brings both strategic horsepower and creative instincts, and who wants to shape the future of a major consumer-facing brand in the preventive health space.

Role Overview

We’re looking for a VP of Marketing ready to grow into CMO who can lead end-to-end marketing strategy, elevate brand presence, and accelerate customer acquisition across multiple channels. This role reports directly to executive leadership and will be responsible for driving large-scale, data-backed marketing initiatives.

Key Responsibilities

• Own, optimize, and scale a $50M annual marketing budget.
• Lead strategy across online and offline marketing channels, including digital, direct mail, broadcast, partnerships, and referral programs.
• Develop strong creative concepts, brand campaigns, and consumer messaging that resonate with a broad U.S. audience.
• Serve as the organization’s “ideas engine”—bringing fresh thinking, new concepts, and innovative marketing plays.
• Implement and expand use of analytics, advanced attribution models, and AI-driven tools to increase efficiency and ROI.
• Partner with product, operations, clinical, and executive teams to drive growth initiatives.
• Build, mentor, and scale a high-performing marketing team.
• Identify new consumer trends and preventive health opportunities to improve engagement and outcomes.

Ideal Background

• 10 years of progressive marketing leadership experience.
• Experience managing large-scale, multi-channel marketing spend.
• Strong creative sensibility—conceptual thinker with an eye for design and storytelling.
• Proven track record driving performance marketing and brand marketing.
• Deep knowledge of analytics, AI tools, data-driven decision making, attribution, and forecasting.
• Preventive health, healthcare services, diagnostics, wellness, or related industry experience is a plus, not a requirement.
• Executive presence with the ability to influence and drive alignment across senior stakeholders.

Who Thrives Here

• High-initiative leaders who can turn concepts into execution.
• Big-picture thinkers who also love optimizing numbers.
• Creative strategists with a strong analytical backbone.
• Builders who want to take something established and scale it aggressively.