Brand Manager II (Breathe Right)

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

Job Summary

This position is responsible for leading and managing Anbesol and select Loyalty brands within the Prestige portfolio. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork.

Major Responsibilites/Activies

• Brand plan development
• Develop and execute comprehensive brand plans for Anbesol® and Heritage brands, including advertising, promotions, PR, and research to achieve business targets. Prioritize brands and initiatives that will drive the greatest results. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• Creative and Media
• Lead the development of advertising campaigns and media plans that enable efficient and effective spend.
• Owned Channels
• Lead updates to brand website; partner closely with ecommerce teams to drive disproportionate ecommerce growth.
• Program management and execution
• Manage the day-to-day logistics of the brand programs including consumer promotions and other activations. Owns timeline management, budget, and program analysis.
• New product development
• Partner to develop NPD and commercial innovation, leveraging consumer and market insights to drive long-term growth of the brands; translate insights into profitable product innovations; develop selling proposition and sufficient launch support plans to retail.
• Market Analysis
• Own consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Business Forecasting/Results
• Work with sales, demand planning, and contract vendors to generate accurate volume forecasts; own and manage A&P budgets; deliver results for the brand level P&L focusing on net sales and brand contribution.
• Sales
• Partner with the sales organization with presentation materials for retailer presentations using category management best practices.
• Cross-Functional Collaboration
• Work with Regulatory, Legal, Medical, and Supply Chain teams to ensure compliant and effective execution.
• Agency Management
• Lead relationships with external agencies across creative, media, consumer promotions and ecommerce.

QUALIFICATIONS:

• Bachelor’s degree or MBA in Marketing, or equivalent work experience.
• 5 to 7 years of related work experience
  
  

Required Knowledge/Skills/Abilities:

• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Ecommerce – ability to understand and execute strong ecommerce growth initiatives. Fluent in ecommerce best practices.
• Intellectual curiosity – interest in and desire to continuously learn. Seeks out new information independently, and leverages to solve business challenges.
• Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
• Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the industry.
• Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills.
• Excellent supervisory and leadership abilities.
  
  

Travel: 5% ability to travel via car, plane, rail.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures,

or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability

to effectively present information and respond to questions from groups of managers, clients, customers, and

the general public.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages,

area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram

form. Ability to deal with problems involving several concrete variables in standardized situations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to

successfully perform the essential functions of this job. Reasonable accommodations may be made to enable

Individuals With Disabilities To Perform The Essential Functions.

While performing the duties of this job, the employee is regularly required to sit. The employee frequently is

required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or

feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or

move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust

focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while

performing the essential functions of this job. Reasonable accommodations may be made to enable individuals

With Disabilities To Perform The Essential Functions.

The noise level in the work environment is usually moderate.

No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to

sponsor or take over sponsorship of an employment Visa at this time.

#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown

office Tues/Wed/Thurs (remote on Mon/Fri).

Work Hours: 40 hours per week.

Compensation Range: $150,000.00 - $170,000 annually

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