Fractional Chief Financial Officer

About the Role

We are seeking a results-driven Fractional CFO to provide strategic financial leadership for a growing ecommerce and consumer products business. This is a hands-on, high-impact role for an experienced finance leader who can help strengthen reporting, improve cash flow visibility, build scalable financial systems, and guide executive decision-making.

You will work closely with ownership and leadership to bring structure, clarity, and discipline to financial operations while helping drive profitability and growth.

This position is approximately 20 hours per week, with flexibility in scheduling, and requires being in-office at least once per week to collaborate with leadership and key stakeholders.

Key ResponsibilitiesStrategic Financial Leadership

• Serve as a strategic partner to the CEO/Leadership Team on financial planning, performance, and decision-making
• Translate financial results into actionable insights and growth strategies
• Provide ongoing forecasting and financial modeling to support strategic initiatives
• Support long-term planning: growth scenarios, channel expansion, product profitability, and operational scalability

Financial Planning & Analysis (FP&A)

• Create and maintain rolling forecasts and budgets (monthly/quarterly/annual)
• Build financial dashboards and KPI reporting (sales, margins, CAC, inventory turns, cash flow)
• Analyze profitability by channel, product line, marketplace, and customer segment
• Implement financial rhythms: weekly financial pulse monthly performance review

Cash Flow & Working Capital Management

• Monitor and optimize cash flow, liquidity, and short-term financial needs
• Improve visibility around payables, receivables, inventory, and settlement cycles
• Manage working capital strategy, including inventory planning and vendor payment strategy
• Evaluate financing options if needed (lines of credit, term loans, inventory financing)

Operational Finance & Controls

• Strengthen monthly close processes and accounting integrity (QuickBooks and related systems)
• Develop internal controls and financial SOPs to reduce errors and improve speed
• Improve reconciliation of ecommerce settlements to financial statements
• Oversee or support tax planning, sales tax compliance, and audit readiness (in coordination with CPA firm)

Ecommerce & Margin Optimization

• Identify margin leakage: platform fees, ad spend efficiency, freight, returns, chargebacks, shrink
• Provide structured analysis of advertising ROI, contribution margin, and break-even points
• Develop product-level profitability frameworks including landed cost, fees, and fulfillment costs
• Support pricing strategy and inventory purchasing decisions with financial discipline

Team / Vendor Collaboration

• Coordinate with CPA, tax advisors, payroll providers, and external partners
• Support leadership hiring decisions and capacity planning from a financial lens

Qualifications

Required

• 5 years of progressive finance/accounting experience, including CFO-level responsibility
• Strong FP&A experience (forecasting, budgeting, modeling, dashboards)
• Experience leading financial strategy in an ecommerce, consumer products, or high-volume transactional business
• Deep understanding of cash flow planning and working capital management
• Comfortable operating in both strategic and hands-on modes

Preferred (Nice to Have)

• Experience with Amazon economics, marketplace settlements, and multi-channel finance
• Experience with inventory-heavy operations and COGS optimization
• Familiarity with QuickBooks and ecommerce accounting integrations
• Experience scaling a business from $10M → $20M and beyond
• Experience with financing structures: LOC, lender reporting, inventory financing

What Success Looks Like (First 90 Days)

• Improved financial visibility (clean and consistent reporting)
• Monthly close process accelerated and standardized
• Forecasting process established and reliable
• Clear profitability reporting by product/channel
• Cash flow planning cadence in place
• Leadership team has actionable KPIs and financial clarity

Pay: $ $70.00 per hour

Expected hours: 18.0 – 25.0 per week

Work Location: Hybrid remote in Kenilworth, NJ 07033

Salary : $70