What are the responsibilities and job description for the Search Engine Optimization Manager position at Pressure Washing Marketing Pros?
Company Description Pressure Washing Marketing Pros helps exterior cleaning businesses grow through structured, performance-driven digital marketing. The team focuses on building systems rather than one-off tactics, using data instead of guesswork, and prioritizing long-term results over short-lived gains. They operate at the intersection of strategy, execution, and accountability to deliver high-performing websites, strong search visibility, effective paid media, and local authority that converts into revenue. The company culture emphasizes ownership, clarity, and continuous improvement, offering team members the opportunity to contribute meaningfully and grow professionally.
Role Description The Search Engine Optimization Manager is a full-time remote role responsible for leading and executing SEO strategies that drive measurable growth for exterior cleaning clients. Day-to-day tasks include performing technical and content-focused SEO audits, conducting keyword research to inform site architecture and content planning, and managing link-building initiatives that align with brand and compliance standards. The role involves monitoring and interpreting web analytics, preparing performance reports, and making data-driven recommendations to improve rankings, organic traffic, and conversions. The SEO Manager will collaborate closely with account managers, content creators, and web developers to ensure SEO best practices are integrated into site builds, landing pages, and campaigns, while continuously testing and refining strategies.
Qualifications
- Strong expertise in core SEO practices, including SEO Audits and Keyword Research, with the ability to translate findings into action plans.
- Hands-on experience with Link Building strategies that are ethical, sustainable, and focused on improving authority and relevance.
- Proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance, identify trends, and optimize campaigns.
- Background in digital Marketing, especially within performance-driven or agency environments, with a focus on measurable results.
- Experience using SEO tools (e.g., Ahrefs, SEMrush, Moz) and CMS platforms such as WordPress.
- Ability to work independently in a remote setting, manage multiple projects, and communicate clearly with cross-functional teams and clients.
- Strong analytical, problem-solving, and documentation skills, with attention to detail and a commitment to continuous improvement.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in SEO and digital marketing.