Sr. Director, Wholesale Marketing

Pressed is growing and hiring a Senior Director of Wholesale Marketing to turn strategy into execution and drive profitable growth across Off-Premise and Foodservice On-Premise (FSOP) channels.

If you’re a commercially minded marketing leader who knows how to translate big-picture strategy into clear, channel-specific plans and can build programs to perform across Off-Premise and FSOP - this role is for you.

About Pressed Juicery

Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.

Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.

At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.

Our Mission

Pressed Juicery’s mission is to empower your wellness journey.

Our Workplace Culture

• We embrace diversity, equity, inclusion, and belongingness!
• We speak up with radically candid communication.
• We wholeheartedly support personal and professional growth.
• We believe mistakes can be valuable and lead to continuous improvement.
• Lastly, we value excellence and strive to achieve greatness in all we do!

Our Values

• Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
• Passion - curious and humble, we inspire people to make healthy choices.
• Growth - pursuing wellness with intention, we create and embrace good energy.

Our Benefits

• 401k match
• Annual bonus eligibility
• Three weeks of vacation time
• Paid holidays and 8 Pressed Days (additional days off)
• Medical, dental, and vision insurance
• Flexible Spending Account
• Generous paid parental leave
• Employee Referral Program

About the Role

The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels. This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

Key Responsibilities

Channel Strategy Translation

• Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.
• Steward the translation of channel plans into account-specific plans for key accounts.
• Define how brand campaigns and priorities show up in wholesale environments.
• Establish channel-level success metrics (velocity, trial, repeat, ROI).

Program & Activation Strategy

• Define what programs / toolkits should exist to drive performance:
• Promotion role and structure (guardrails, not execution).
• Activation approach (in-store, retail media, FSOP programs).
• Launch, sustain, and recovery frameworks.
• Ensure programs are simple, scalable, and executable by Sales.

Investment Strategy & Allocation

• Own how marketing investment is allocated across wholesale channels and account segments.
• Define levels of support by channel, program, and initiative.
• Ensure investment decisions are consistent, scalable, and ROI-driven.
• Support VP Strategy in management of activation budget.

Channel-Level Planning & Guidance

• Support development of playbooks and guidance for Sales, brokers, and partners.
• Define how programs should show up by channel (not by individual account).
• Ensure plans reflect real-world retail and FSOP dynamics.

Performance Framework & Optimization

• Define KPIs and measurement frameworks across wholesale channels.
• Evaluate performance at a channel, program and Tier 1 account level.
• Identify what to scale, adjust, or stop.
• Lead cross-functional meetings to drive planning, execution, performance reviews.
• Build repeatable playbooks that improve efficiency and effectiveness.

Qualifications

• 10 years in CPG, beverage, or related industry.
• Deep experience across Off-Premise and FSOP channels.
• Marketing background in the following:
• Trade / shopper marketing
• Retail or commercial strategy
• Marketing activation planning
• Retail Media
• Must be legally authorized to work in the United States without restriction.

Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program.