What are the responsibilities and job description for the SEO & AI Search Optimization Specialist position at Pressed Floral?
About Pressed Floral
Pressed Floral is a bespoke floral preservation company based in that preserves life's special moments through fine art. Serving clients nationwide, our goal is to create sentiments that will last forever.
About The Role
Contract | Part-Time | Remote
Pressed Floral is looking for an SEO specialist to increase qualified sessions and conversions through organic search.
You’ll support the strategy and execution behind that growth, improving how our website is structured, understood, and surfaced across both traditional search engines like Google and emerging AI-powered search experiences.
What You’ll Do
Pressed Floral is a bespoke floral preservation company based in that preserves life's special moments through fine art. Serving clients nationwide, our goal is to create sentiments that will last forever.
About The Role
Contract | Part-Time | Remote
Pressed Floral is looking for an SEO specialist to increase qualified sessions and conversions through organic search.
You’ll support the strategy and execution behind that growth, improving how our website is structured, understood, and surfaced across both traditional search engines like Google and emerging AI-powered search experiences.
What You’ll Do
- Develop and execute an organic SEO strategy focused on qualified traffic and business results, not vanity metrics.
- Conduct technical and on-page SEO audits and implement improvements to site structure, crawlability, indexation, internal linking, page optimization, and overall site health.
- Optimize website architecture and content organization so search engines and AI systems can better understand our products, services, locations, and expertise.
- Implement and maintain schema/structured data
- Conduct keyword and search-intent research to identify high-value opportunities for growth.
- Optimize existing pages and identify opportunities for new landing pages and content.
- Develop an SEO-focused blog/content strategy and write or direct the creation of high-quality content.
- Optimize our website for AI search and generative search experiences, including Google AI Overviews, ChatGPT, Perplexity, and similar platforms.
- Continuously analyze results, prioritize opportunities, and implement improvements.
- Proven experience growing organic search traffic with measurable results.
- Strong technical and on-page SEO knowledge.
- Experience implementing website structure, internal linking, schema, and other SEO improvements.
- Strong understanding of keyword research and search intent.
- Understanding of AI search optimization/GEO and how traditional SEO is evolving with generative search.
- Strong writing and content strategy skills.
- Ability to work independently, identify opportunities, and execute—not just provide recommendations.
- E-commerce, DTC, and/or local SEO experience is a plus.