What are the responsibilities and job description for the Beer Program Director position at Premium Liquor Store?
Benefits:
- Competitive salary
- Employee discounts
- Flexible schedule
- Free uniforms
- Opportunity for advancement
- Paid time off
- Training & development
Position Overview
We are seeking a knowledgeable and forward-thinking Beer Buyer to lead and curate an exceptional craft and specialty beer program for our high-end retail store. This role is responsible for building a dynamic, differentiated selection that balances highly sought-after releases, regional standouts, and everyday premium offerings.
The ideal candidate is deeply connected to the craft beer industry, understands evolving trends, and brings both a passion for the category and a strong business mindset.
Key Responsibilities
Product Selection & Purchasing
- Curate a best-in-class craft and specialty beer assortment, including local, regional, national, and international offerings
- Source limited releases, seasonal drops, and hard-to-find products to create excitement and drive traffic
- Maintain a balanced mix of flagship, rotating, and high-margin items
- Manage all purchasing decisions, including order quantities, timing, and pricing strategy
Vendor & Brewery Relationships
- Build and maintain strong relationships with distributors, breweries, and sales representatives
- Negotiate pricing, allocations, and exclusive or limited offerings
- Stay closely connected to new releases, trends, and opportunities within the craft beer market
Inventory & Category Management
- Monitor inventory levels, freshness, and product rotation (critical in beer)
- Track sales performance, margins, and turnover to inform buying decisions
- Minimize shrink, out-of-stocks, and aging inventory
- Ensure proper storage and handling standards are maintained
Merchandising & In-Store Experience
- Design and maintain an engaging, easy-to-shop beer section that reflects a premium retail experience
- Highlight new arrivals, seasonal features, and staff picks
- Collaborate on signage, cold box organization, and promotional displays
Customer Experience & Education
- Serve as the in-store expert on beer, assisting customers with recommendations and discovery
- Educate staff on products, styles, and selling points
- Participate in tastings, events, and brewery partnerships to enhance customer engagement
Qualifications
- 2–5 years of experience in beer buying, craft beer retail, or distribution
- Strong knowledge of craft beer styles, breweries, and industry trends
- Existing relationships within the beer distribution network preferred
- Understanding of inventory management, margin strategy, and product lifecycle (freshness)
- Excellent communication, negotiation, and organizational skills
- Passion for craft beer and delivering a high-end customer experience
Preferred (but not required):
- Cicerone Certification (Certified Beer Server or higher)
- Experience managing a high-volume or premium retail beer program