Digital Marketing Coordinator

You are the strategic engine of Premier Protection’s digital ecosystem — the architect behind our brand’s online authority, social media strategy, and lead-generation systems.

Your mission: design, execute, and optimize digital campaigns that strengthen Premier Protection’s reputation as the go-to insurance authority for high-net-worth investors in complex markets.

If our current team builds assets, you build momentum.

• Develop and execute full-funnel digital strategies across website, Meta, LinkedIn, and YouTube.
• Audit and optimize the Premier Protection website for conversion, SEO, and user experience.
• Build content pillars and monthly campaign themes that align with the company’s growth objectives.
• Work cross-departmentally to align marketing content with sales, recruiting, and culture initiatives.

• Own the content strategy, tone, and direction for all Premier Protection social platforms.
• Build, manage, and evolve a 90-day social calendar aligned to company campaigns, events, and milestones.
• Lead social storytelling: craft post frameworks, visual guidelines, and engagement playbooks for the team.
• Oversee social media analytics dashboards and make weekly optimization recommendations.

• Partner with our in-house editor to plan and direct video content that builds audience trust and drives lead flow.
• Ensure all digital content communicates clear value to high-net-worth real estate investors.
• Oversee brand consistency across web, ads, and all public-facing digital assets.

• Plan and manage ROI-driven Meta and Google campaigns focused on lead quality and retention.
• Conduct data analysis and audience testing to refine campaign performance.
• Integrate ad analytics with CRM and website tracking for end-to-end reporting.

• Collaborate with developers/designers to enhance site structure, landing pages, and conversion rates.
• Implement A/B testing across lead magnets, CTAs, and forms to maximize results.
• Create and maintain content systems (e.g., HubSpot, Meta, or Google Analytics) that inform business decisions.

Traits of a Strategic A-Player:

• Thinks in systems, not posts.
• Understands how digital channels integrate into revenue growth.
• Can lead creative direction and measure results.
• Data fluent: converts analytics into actionable next steps.
• Obsessed with clarity, speed, and execution.

Experience & Skills:

• 3 years in digital or growth marketing with proven track record of strategy-led campaigns.
• Strong understanding of website optimization, content systems, and social channel analytics.
• Proficiency in Meta Ads, Google Ads, SEO tools, and CMS platforms.
• Strong copywriting and storytelling ability with technical understanding of UX, keywords, and funnels.