Digital Marketing Manager

When Premier was founded in 1988, we wanted to give our customers a reason to do business with us, employees a reason to be part of our team, and manufacturers a reason to allow us to represent them in our marketplace. We strive to meet these goals and are proud to be among the largest independent distributors in the beauty business. Our employees are important and critical to our success. We are forward thinking, open-minded, hold ourselves accountable and sprinkle in a little fun just because we can!

The Opportunity:

The Digital Marketing Manager takes full ownership of our full lifecycle marketing strategy, leveraging Klaviyo, analytics, and creative storytelling to engage stylists, drive sales, and strengthen loyalty across our growing digital channels. You’ll connect insights to action — turning customer behavior into meaningful communication that inspires repeat purchases and builds lasting brand relationships.

This isn’t a “send and schedule” role. It’s a hands-on opportunity to shape how our customers experience Premier Beauty online — through strategy, experimentation, and performance-led thinking. This position is located at our corporate office in Northbrook, Illinois.This is not a remote position.

What Your Impact Will Be:

• Build, launch, and optimize email and SMS programs (welcome, post-purchase, win-back, and loyalty) that drive customer retention and sales.
• Complete ownership in analyzing campaign performance, identify growth opportunities, and translate insights into action.
• Working independently to learn the customer base and generate sales
• Independent thinking in challenging the status quo by proposing new ideas and testing creative approaches that grow our digital business.
• Deliver relevant, timely messaging using behavioral and transactional data.
• Collaborate with Marketing and our partners to align lifecycle communication with key business priorities.
• Develop and execute A/B testing for subject lines, creative, and offers to increase engagement and conversion.
• Manage strategies for growth, data hygiene, and deliverable best practices.
• Report on KPIs — conversion rate, revenue per send, retention, and LTV to continually refine strategies for optimum impact.
• 100% Ownership of all responsibilities in the role and social media.
• Other duties as assigned.

What We’re Looking For:

• Bachelor’s degree in Digital Design, Graphic Design, Marketing or equivalent experience in related field required.
• 4 years of hands-on experience with email/SMS marketing, customer lifecycle management, and analytics.
• 4 years of hands-on experience with Klaviyo required.
• MS Office software and Google analytics required.
• Google certifications are a plus.
• Strong understanding of ecommerce KPIs (retention, repeat rate, LTV, revenue attribution).
• Entrepreneurial mindset with a bias toward action and ownership.
• Comfortable managing multiple projects in a fast-paced, collaborative environment.
• Strong communicator with the ability to simplify complex data and inspire cross-functional teams.
• Creative eye for messaging, design, and brand consistency.
• Familiarity with AI-driven marketing tools, segmentation strategies, and predictive analytics.

What It’s Like to Work Here:

• Salary: $65,000
• Health, Dental, and Vision Insurance!
• Pre-Tax and Roth 401k with a Company Match.
• Life and AD&D, Long-Term Disability, and Short-Term Disability Insurance.
• Paid Time Off.
• Employee Salon (free color, haircuts, and more!).
• 40% Discount on Products.
• Friday Breakfast (in our home office and warehouse).
• Our Values: Family First, People Matter, Forward Thinking and Open-Minded.

Feel free to familiarize yourself with us at www.premierbeautysupply.com!

Premier Beauty is an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion national origin, sex, ancestry, citizenship, marital status, sexual orientation, gender identity, age, disability, protected veteran status, or any other legally protected status.

Premier Beauty Supply has a zero-tolerance drug and alcohol policy for all Safety Sensitive Positions. We require drug testing of all applicants for employment in these safety-sensitive positions.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time with or without notice at the sole discretion of Premier Beauty Supply.