What are the responsibilities and job description for the B2B Content Marketing Manager position at Prelude?
Company Description Prelude is the only R&D platform built exclusively for animal health and nutrition, focused on accelerating the development of life-saving medicines, devices, and nutrition through smarter technology and superior service. Its platform simplifies increasingly complex animal health studies with flexible, user-friendly tools that automate most data management work. Founded in 2003, Prelude pioneered eSource and electronic data capture (EDC) systems designed for complex studies while maintaining a clean, intuitive user experience. Today, the company offers a comprehensive suite of eClinical data management solutions, including ePRO, eConsent, RTSM, and medical coding, trusted globally by leading institutions such as Cornell University, Johns Hopkins University, Merck, and Boehringer Ingelheim. Prelude emphasizes deep partnership with customers, providing robust in-house support and a configurable platform tailored to each organization’s research needs.
Role Description The B2B Content Marketing Manager is a full-time role based in the Austin, Texas Metropolitan Area in a hybrid arrangement, combining onsite collaboration with flexible work-from-home options. This role is responsible for planning, creating, and optimizing content that effectively communicates Prelude’s value to animal health and nutrition R&D organizations, including long-form collateral, thought leadership, case studies, email campaigns, and web content. The manager will own the content calendar, collaborate with sales, product, and customer success teams to develop targeted messaging, and ensure consistent brand voice across all channels. Day-to-day work includes conducting interviews with subject matter experts, translating complex technical concepts into clear, compelling narratives, and analyzing performance metrics to refine content strategy. The role also involves supporting demand generation campaigns, managing content for events and webinars, and maintaining alignment between marketing initiatives and business goals.
Qualifications
Role Description The B2B Content Marketing Manager is a full-time role based in the Austin, Texas Metropolitan Area in a hybrid arrangement, combining onsite collaboration with flexible work-from-home options. This role is responsible for planning, creating, and optimizing content that effectively communicates Prelude’s value to animal health and nutrition R&D organizations, including long-form collateral, thought leadership, case studies, email campaigns, and web content. The manager will own the content calendar, collaborate with sales, product, and customer success teams to develop targeted messaging, and ensure consistent brand voice across all channels. Day-to-day work includes conducting interviews with subject matter experts, translating complex technical concepts into clear, compelling narratives, and analyzing performance metrics to refine content strategy. The role also involves supporting demand generation campaigns, managing content for events and webinars, and maintaining alignment between marketing initiatives and business goals.
Qualifications
- Demonstrated experience in B2B content marketing, including developing content strategies, managing editorial calendars, and supporting demand generation initiatives.
- Strong writing and editing skills, with the ability to produce clear, engaging content for different formats (blogs, white papers, case studies, email, web pages) and audiences.
- Comfort working with technical or scientific subject matter and translating complex concepts into accessible, value-driven messaging.
- Experience collaborating with cross-functional teams (sales, product, customer success) to gather insights and create targeted marketing assets.
- Proficiency with common marketing and content tools (e.g., CMS platforms, marketing automation, analytics tools) and familiarity with SEO best practices.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Excellent communication and presentation skills, with a focus on inclusive, professional collaboration.
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field,