Principal, Paid Media

Precision is an award-winning integrated strategy and marketing agency based in Washington, D.C., and New York, NY. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges.

We’re at the center of today’s biggest debates and defining moments, inside the Beltway, across New York’s media and financial worlds, and in state capitals across the country. Our work sits at the intersection of politics, business, and culture, helping leaders and organizations make an impact when it matters most. We hire people who are the best at what they do, and who like to have fun doing it; we don’t just break through. We break new ground.

We are seeking a Principal to join the paid advertising team. Team members in this position will have a hands-on role in crafting, executing, and measuring cutting-edge digital paid media strategies for clients ranging from political campaigns to nonprofit advocacy groups to corporate public affairs. You’ll be a great fit for this position if you are resourceful, eager to take initiative, driven by curiosity, and have a passion for learning within a fast-paced collaborative team environment.

What You Will Be Doing:

Client Management

• Lead and oversee multiple client initiatives or programs from conception through execution.
• Manages small work streams across multiple client accounts, ensuring timely delivery and coordination.

Collaboration

• Work collaboratively across communications, data, creative, and paid advertising departments on behalf of clients; builds relationships within Precision.
• Well-prepared for meetings—offers clear updates, anticipates questions, and proposes solutions and next steps.
• Guides junior staff and interns, by reviewing and editing junior team members’ work and providing written and verbal feedback.

Project & Time Management

• Owns assigned tasks (e.g. understanding how work ladders up to the larger goal, meets deadlines without reminders, organizes documents for team sharing, comfortable with a variety of tools and hard skills, can manage multiple projects at once, manages up, if necessary)
• Meets deadlines set by client lead.

Strategy

• Produces clear, persuasive content with minimal guidance; regularly seeks feedback and reviews and edits junior team members’ work.
• Proactively uses available tools and sources to research and apply sound judgment, ensuring work aligns with strategy and long-term goals.
• Identifies potential issues or strategy gaps early, recommends adjustments, and supports teams in course-correcting.

Paid Media

• Media Planning & Strategy: Develops media plans aligned with client objectives, audience insights, and strategy. Selects appropriate platforms and tactics for campaign goals.
• Campaign Execution & Ad Operations: Launches and monitors campaigns across platforms. Continuously optimizes performance based on real-time data, budget tracking, and benchmarks. Owns finance ops process.
• Reporting & Insights: Tracks performance metrics against KPIs and provides actionable insights. Translates media results into clear narratives for clients and internal teams.

What We Are Looking For:

• 4 years of professional experience in paid media strategy, planning, and/or execution, ideally in an in-house or agency setting.
• Ability to manage many different projects at once, setting up campaigns, trafficking, and monitoring performance.
• Meticulous attention to detail.
• Excellent written and verbal communication skills.
• Ability to work with colleagues across the agency.
• Creative, energetic, detail-oriented and possesses an entrepreneurial spirit.
• Analyze data and produce high quality reporting.
• Articulate paid media strategy and decisions to assigned clients
• Assist with development of media plans and independently develop media plans for small- to mid-size client campaigns.

What We Will Give You:

• Competitive salaries
• Annual bonus opportunity
• Flexible hybrid remote/in office plan
• Retirement plan with automatic 3% safe-harbor contribution from Precision
• Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
• Paid vacation and sick leave
• Paid parental leave
• Floating holidays
• Professional development stipend

We are currently working in a hybrid model and require staff to work in the office 50% of the working days in the month.

The salary range for this role is $85,000-105,000.

Precision is committed to building a diverse team that will positively and authentically impact the communities we serve. Centering our strategies around the authentic voices and cultures of the communities we are engaging with is paramount to our work – and our work can only be as inclusive as our team is representative. We strongly encourage women, Black, Latino, Hispanic, AAPI, and Indigenous people, LGBTQ , gender expansive or GNC folks, people of all ages, disabled people, and veterans to apply.

Salary : $85,000 - $105,000