Director, Social Media

Title: Director, Social Media

Job Type: Full-time

The Director, Social Media plays a key leadership role for the overall health and management of the Social Media Department with an emphasis on paid media strategy & planning, campaign management oversight, thought leadership and business development.

Key Responsibilities 

Social Strategy & Planning

• Assess, develop, propose and implement long-term social media strategies that connect paid and organic efforts and align with client needs and objectives.
• Oversee development and implementation of all social media campaigns to ensure efficient execution and optimization, employing best practices to meet deadlines and track progress.
• Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and recommend updates to strategy, creative and/or budgets based on results.
• Work closely with content strategy and creative teams to communicate learnings and provide insights for content; establishing processes for requesting, publishing, and retiring content.
  
  

Campaign management oversight

• Oversee day-to-day paid social media campaign management: campaign planning and setup, Ad creation, quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients across varied verticals.
• Mentor and build relationships with social paid media management team, demonstrating strong competency of all junior and midlevel paid media manager responsibilities and comfortably provide training, coverage, and/or oversight as needed
• Serve as the primary client-facing paid and organic social media strategy lead, presenting strategies, performance insights, and innovation opportunities in client meetings.  
• Collaborate with other inter-agency and partner-agency teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs.
  
  

Thought Leadership

• Stay up to date with the latest digital technologies, social media trends, platform changes, and cutting-edge tactics.
• Apply learnings to campaigns to keep clients at the forefront of new trends and help drive mutual client/agency growth.
• Partner with Omnichannel Team Leads in elevating the Digital practice (e.g., sharing advanced tactics, presenting at client meetings, mentoring employees not on your direct team)
  
  

Business Development

• Cultivate strong relationships with existing clients, ensuring their satisfaction and identifying upselling or cross-selling opportunities.
• Participate actively in business development initiatives representing the Social Media team
  
  

Qualifications

Minimum Required:

• Bachelor’s Degree, or equivalent experience
• 6 years of relevant working experience in healthcare paid and organic social media-related efforts, developing and managing campaigns and integrating with organic strategies. (Agency and FDA-regulated pharmaceutical preferred)
  
  

Other Required

• Strong understanding of social analytics, attribution, and optimization best practices. 
• Exceptional client-facing communication and presentation skills. 
• Passion for innovation and staying ahead of industry trends with a strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.).
• Detail-oriented and highly organized with the ability to handle multiple projects with ease, prioritizing when necessary.
• May require travel domestically including overnight stays
  
  

Competencies

• Team leadership, Communication, Social Media Strategy, Analytical thinking, Flexibility, Initiative, Learning, Teamwork, Thoroughness, Time Management, Client management
  
  

Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Reasonable estimate of the current range: $120,000 USD - $169,000 USD

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.

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