Marketing & Communications Director

The Marketing and Communications Director is responsible for all aspects of communication for the organization, including brand management, marketing, public relations, advertising, and social media. This position provides support for all communication channels including the website, email newsletters, digital media, radio, television, press releases, and social media. This position also provides marketing and communications support for the Autauga Education Foundation and Prattville-Autauga Character Coalition. This position reports to the President of the Chamber.

DUTIES AND RESPONSIBILITIES

Communications/Public Relations/Events

·        Develop, implement, and manage Chamber’s communications plan.

·        Oversee the development, maintenance, and enhancement of the Chamber branding

·        Develop and manage all internal and external communications produced by the Chamber.

·        Develop and design marketing materials by providing graphic design.

·        Review and recommend ways to improve and enhance member communications.

·        Build awareness of Chamber events, programs and initiatives through marketing campaigns, newsletter articles, website content and other communications.

·        Develop and maintain a relationship with members of the news media.

·        Develop and execute promotional plans for Chamber events, programs, and initiatives.

·        Provide marketing and communications support for the Autauga Education Foundation and

Prattville-Autauga Character Coalition, including oversight and management of social media, website content, and other communication efforts as needed.

Publications & Marketing Materials

·        Create, develop, and manage all aspects of the Chamber’s marketing and communications program, including flyers and brochures, newsletter, website, billboards and other marketing materials and publications.

·        Oversee the preparation and distribution of Chamber publications, including newsletters, email communications, and outside publication projects.

·        Manage the purchasing of media, such as billboards, television, radio, and digital advertising.

·        Work closely with the Membership Director to develop marketing materials for programs based on information gathered from member visits and surveys.

·        Manage photography and videography at Chamber programs and events, including photo organization, video editing, and promotional content.

·        Develop, design, and distribute email marketing campaigns, newsletters, and member communications.

·        Manage and create photos at Chamber programs and events. Coordinates the image management of photos and other graphics. In addition, this position will manage videography for events and marketing purposes. 

Social Media/ Website

·        Manage social media networks including Facebook, Instagram, LinkedIn, and other adopted platforms. Develop and maintain a content schedule and respond to inquiries.

·        Create social media content for ribbon cuttings, Chamber events, programs, and member initiatives, including graphics, photography, and short-form video.

·        Manage a content calendar for events and create a schedule of diverse social media posts and promotional campaigns.

·        Provide overall strategic direction for website content and design. Manage website updates and redesign efforts in coordination with the Chamber’s website provider.

·        Support promotion of the Chamber’s mobile app and other digital engagement initiatives. Monitor social media, website, email, and digital advertising performance to evaluate results and improve communications.

            Other Duties & Responsibilities

·        Perform various other assignments, duties and special projects as assigned by the President.

POSITION REQUIREMENTS

·        Undergraduate degree in communications, marketing, or related field preferred, with a minimum of 3 years of relevant professional experience preferred.

·        Must have strong computer skills, including proficiency with Microsoft Office and graphic design software such as Adobe Creative Suite, Canva, or comparable platforms. Familiarity with email marketing platforms, website management, social media analytics, and digital advertising is preferred.

·        Must have skills in photography, videography, graphic design, and content creation.

·        Must have strong computer skills, including proficiency with Microsoft Office, Canva and Adobe Creative Suite (Photoshop, Lightroom and Premier Pro). Familiarity with database management is preferred. Social media experience with various platforms, including Mailchimp, is desired.

·        Must have skills in photography, videography, and graphic design.

·        Must maintain a professional demeanor and provide accurate, timely information to all contacts.

·        Must be able to portray a professional image within the organization and with the public through conduct, attitude, and dress. There will be frequent contact with Chamber leadership, chamber membership, community leaders and elected officials. 

·        Must maintain a professional demeanor and provide accurate, timely information to all contacts.

·        Must be available for Chamber and Community events outside of normal business hours. Mileage will be reimbursed at the IRS approved rate for use of personal vehicle for job related or out of town travel.

·        Must be results orientated, accountable for measurable goals, and detail oriented.

·        Requires normal physical stamina. 

Please send your cover letter and resume to pvanderwal@prattvillechamber.com.