What are the responsibilities and job description for the Membership Manager position at Prairie Public Broadcasting?
Position Summary
The Membership Manager is a visionary leader responsible for shaping and advancing Prairie Public’s membership strategy during a transformational moment for public media. This position leads a small but mighty membership team that plays a critical role in sustaining Prairie Public’s mission through donor engagement, retention, audience growth, and multi-platform fundraising.
The Membership Manager is instrumental in retaining and growing Prairie Public’s member base while developing innovative strategies that deepen audience connection and long-term philanthropic support. This role oversees membership campaigns across television, radio, digital, direct mail, and emerging platforms while ensuring a donor-centered experience that reflects Prairie Public’s values of trust, service, and community.
Working collaboratively across departments, the Membership Manager helps position Prairie Public for long-term sustainability by strengthening relationships with supporters and identifying new opportunities for growth in an evolving public media landscape.
Essential Duties and Responsibilities
- Lead the strategic direction, vision, and execution of Prairie Public’s membership and annual giving program.
- Develop and implement innovative multi-channel fundraising strategies focused on member acquisition, retention, sustainer growth, and revenue generation.
- Oversee the planning, execution, and analysis of on-air television and radio fundraising campaigns, including strategy development, messaging, goals, and donor experience.
- Develop and manage integrated fundraising campaigns across direct mail, digital fundraising, telemarketing, email, social media, and special initiatives.
- Analyze fundraising performance, donor trends, and campaign effectiveness to guide decision-making and maximize revenue opportunities.
- Utilize data and audience insights to strengthen donor retention, increase lifetime value, and improve member engagement.
- Work closely with the Director of Development to establish annual revenue goals, campaign strategies, and expense projections.
- Collaborate across all Prairie Public departments to align fundraising efforts with organizational priorities, programming, community engagement, and brand strategy.
- Manage relationships with fundraising vendors, consultants, agencies, and service providers.
- Stay informed on trends and best practices in public media fundraising, philanthropy, audience development, and donor engagement.
- Other duties as assigned.
Education and Experience Requirements
Bachelor’s degree or equivalent experience in leadership, management, or a related field. Experience in fundraising and membership programs is preferred, along with familiarity using CRM and data systems to support donor engagement and strategy.