What are the responsibilities and job description for the VP, Español position at PragerU?
Location: Los Angeles, California (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
PragerU is seeking a dynamic, strategic, and culturally fluent Vice-President of Hispanic content (Español) for our new division to lead the growth and distribution of our Spanish-language content lines. This leader will be responsible for building and executing a comprehensive marketing strategy that drives audience acquisition, engagement, and brand loyalty across Spanish-speaking communities in the U.S. and abroad.
Duties and Responsibilities:
- Develop and lead the overall content, distribution and marketing strategy for PragerU Español, aligned with organizational goals
- Oversee the fundraising efforts for this new program
- Manage and mentor the Hispanic division team members, including content personalities, marketing and production staff
- Partner cross-functionally with content, social, paid media, and partnerships teams from our general marketing team
- Drive subscriber and viewership growth across platforms (YouTube, Instagram, TikTok, email, etc.)
- Identify and execute strategies to reach diverse Spanish-speaking audiences
- Establish and refine the PragerU Español brand voice and positioning
- Develop strategic partnerships with influencers, organizations, and media outlets in the Spanish-speaking space
- Build grassroots and digital community engagement initiatives
- Represent PragerU Español externally as a thought leader and brand ambassador
Successful Candidates Will Possess:
- 15 years of content/marketing experience, with significant leadership responsibility
- Proven success in growing digital media brands or consumer audiences
- Native or near-native fluency in Spanish and English
- Deep understanding of Hispanic/Latino cultures and media consumption habits
- Strong experience with digital marketing channels, including social media, paid media, and content marketing
- Data-driven mindset with experience using analytics tools to inform decisions
- Exceptional leadership, communication, and organizational skills
- Passion for PragerU’s mission and values
How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $150,000-$200,000 . Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.
Salary : $4 - $15