What are the responsibilities and job description for the Social Media Director position at PragerU?
Location: Los Angeles, California (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
Are you obsessed with the power of social media and driven to do work that matters? Do you have a sharp eye for compelling content, a deep understanding of digital trends, and a passion for shaping the conversation around pro-American values? If so, we want you on our team.
We’re looking for a Director of Social Media to strengthen and grow our digital presence. Reporting to the VP of Social Media & Communications, this role will lead social strategy, manage daily execution, and deliver measurable growth across platforms. The Director will oversee content planning and performance, ensure consistent brand messaging, and identify opportunities to expand reach and engagement. The ideal candidate is highly skilled in social media management, thrives in a fast-paced environment, and brings a proven track record of creating strategies that drive results. This position offers the opportunity to play a central role in shaping the future of our social media presence and achieving meaningful impact.
What You’ll Do:
- Oversee and help approve social media content and posts across X, Instagram, YouTube, Facebook, TikTok, Rumble, and podcasts
- Lead the execution of a results-driven social media strategy with a focus on video views, subscriber growth, web traffic, app downloads, and donations
- Create, optimize, and manage daily content that leverages breaking news and trending topics
- Ensure all content aligns with our mission, values, and brand voice
- Track, analyze, and optimize reporting on key performance metrics to drive strategy decisions
- Elevate our storytelling through high-impact, timely campaigns
- Collaborate across teams to capture in-the-moment content that fuels engagement
What You Bring to the Table:
- 8-10 years of experience in social media, digital marketing, or a related field
- A deep understanding of social media strategy, audience growth, and content trends
- A track record of success on platforms like YouTube, X, Twitter, Facebook, TikTok, and Instagram
- The ability to juggle multiple projects, plan ahead, and meet tight deadlines
- Exceptional writing, communication, preparation, and organizational skills
- A passion for digital storytelling and the ability to turn insights into action
- A strong leader and team player who thrives in a fast-paced environment, inspires collaboration, and knows how to rally a team toward success
- An analytical, problem-solving mindset and strong discernment and tenacity
How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $130,000 - $170,000 . Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
Salary : $130,000 - $170,000