What are the responsibilities and job description for the Director, Membership Programs position at PragerU?
Location: Los Angeles, California (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
This role leads our online membership growth and retention initiatives while managing key donor communications projects across the organization. The Director, Membership Programs will collaborate closely with leadership and cross-functional teams to grow our donor membership through acquisition, upsell, retention and winback initiatives. The ideal candidate is highly organized, collaborative, and able to manage multiple priorities at once.
Duties and Responsibilities:
- Build and execute a donor stewardship strategy to deepen long-term relationships and increase lifetime value
- Drive membership acquisition through outreach campaigns such as email, direct mail, and calling efforts
- Maintain and grow membership with a strong focus on retention and supporter engagement
- Lead lapsed donor reactivation efforts alongside standard retention work
- Partner with content and marketing teams to align membership messaging with broader organizational campaigns
- Manage the quarterly gift selection process for PragerUnited
- Create ongoing reports to assess program performance and identify opportunities for improvement
- Define and report on KPIs and dashboards for executive leadership
- Oversee customer service support efforts for membership-related inquiries
Successful Candidates Will Possess:
- 5-7 years of experience in project management, marketing operations, donor communications, membership programs, or a related role
- Strong organizational skills with the ability to manage multiple projects, deadlines, and stakeholders simultaneously
- Excellent written and verbal communication skills, with experience creating or managing supporter-facing messaging
- Comfortable working cross-functionally with executive leadership, design, development, and database teams
- Detail-oriented with a strong focus on accuracy, especially with donor information and reporting
- Proficiency with standard office tools (Google Workspace or Microsoft Office); CRM/database experience is a plus
- Collaborative, service-minded, and able to adapt quickly in a fast-paced environment
- High integrity and professionalism, including a commitment to donor confidentiality and representing PragerU well
- Passion for PragerU’s mission and a desire to help advance it through effective communication and donor support
How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $100,000 - $125,000 . Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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Salary : $4 - $5