What are the responsibilities and job description for the Sr. Content Marketing Manager // Healthcare Experience Required position at PracticeSuite, Inc.?
Title: Senior Content Marketing Manager
Department: Marketing
Reports To Vice President of Marketing
Employment Type: Full-Time
Position Summary
Reporting to the Vice President of Marketing, the Senior Content Marketing Manager
develops and executes PracticeSuite's enterprise content strategy across the buyer journey.
Working closely with Strategic Marketing, Digital Marketing, Sales Enablement, Product
Management, and executive leadership, this role creates compelling content that supports
brand awareness, demand generation, product launches, sales enablement, executive
thought leadership, customer engagement, conferences, webinars, and customer success.
The role owns the editorial calendar and ensures all content reflects a consistent brand
voice while supporting SEO, Generative Engine Optimization (GEO), and AI-powered
discovery.
Mission Statement
Position PracticeSuite as the trusted voice in ambulatory healthcare technology through
compelling storytelling that strengthens the brand, generates demand, supports sales, and
builds lasting customer engagement.
Duties & Responsibilities
Content Strategy
Develop and execute a comprehensive content strategy aligned with business objectives,
campaign priorities, product launches, conferences, webinars, and customer lifecycle
initiatives while owning the editorial calendar.
Content Development
Create high-quality content including website copy, blogs, white papers, eBooks, case
studies, customer stories, executive thought leadership, email campaigns, social content,
landing pages, webinar content, video scripts, press releases, and sales collateral.
Executive Thought Leadership
Interview executives, customers, partners, and subject matter experts to develop original
thought leadership that positions PracticeSuite and its leadership team as trusted industry
experts.
Sales Enablement Partnership
Partner with the Sales Enablement & CRM Manager to develop customer-facing content
including pitch decks, one-pagers, battlecards, product sheets, proposal content, and
conference collateral.
Product Marketing Partnership
Collaborate with the Senior Manager, Strategic Marketing to translate product capabilities
into compelling messaging, launch materials, customer education, and go-to-market assets.
SEO, GEO & AI Content
Develop content optimized for traditional search engines and AI-powered search
experiences while applying SEO and GEO best practices to maximize discoverability and
engagement.
Performance Optimization
Measure content performance using engagement, traffic, conversion, and pipeline metrics
and continuously optimize content strategy based on data and customer insights.
Brand Stewardship
Maintain a consistent brand voice, messaging framework, and editorial standards across all
customer-facing communications.
Key Performance Indicators (KPIs)
• Content production goals
• Website engagement
• Organic traffic growth
• SEO/GEO visibility
• Content-influenced pipeline
• Webinar registrations
• Thought leadership engagement
• Sales content utilization
Decision Authority
Owns editorial strategy, content calendar priorities, brand voice, messaging consistency,
and content recommendations. Recommends external content resources and escalates
strategic brand or budget decisions to the Vice President of Marketing.
AI Expectations
• Leverage AI responsibly to accelerate research, outlining, editing, optimization,
content repurposing, and performance analysis while ensuring originality, factual
accuracy, regulatory awareness, brand voice integrity and brand consistency.
Education
• Bachelor's degree in Marketing, Communications, Journalism, English, or related
field preferred.
Minimum Qualifications
• 7 years of experience in B2B content marketing, content strategy, or product
marketing. Healthcare technology or SaaS experience preferred. Demonstrated
portfolio of high-quality marketing content.
• Experience supporting executive thought leadership, product marketing, sales
enablement, webinars, conferences, and demand generation campaigns.