What are the responsibilities and job description for the Marketing Coordinator for HR and Talent position at PPC Partners Inc.?
Role Overview
The Marketing Coordinator supports PPC’s centralized marketing model by executing across the full marketing funnel—helping drive growth, protect the brand, and enable operating companies (OpCos). This role partners closely with enterprise teams and OpCo stakeholders to deliver consistent, data-driven, and high-quality marketing support.The position plays a critical role in connecting strategy to execution across brand, demand generation, customer experience, and marketing technology.
Key Responsibilities
The Marketing Coordinator supports PPC’s centralized marketing model by executing across the full marketing funnel—helping drive growth, protect the brand, and enable operating companies (OpCos). This role partners closely with enterprise teams and OpCo stakeholders to deliver consistent, data-driven, and high-quality marketing support.The position plays a critical role in connecting strategy to execution across brand, demand generation, customer experience, and marketing technology.
Key Responsibilities
- Market Strategy, Growth & Demand Generation
- Support campaign execution and pipeline development efforts aligned to business goals
- Conduct market, competitor, and customer research to support growth strategies
- Track opportunities, deadlines, and campaign performance across OpCos
- Assist in development of marketing materials and proposals that support sales and pursuit efforts
- Brand & Content Execution
- Ensure consistent application of PPC brand standards across all materials and OpCos
- Assist in development, editing, and proofreading of marketing content (proposals, collateral, digital content)
- Coordinate visual assets including photography, graphics, and content libraries
- Manage brand assets and maintain organized, accessible content repositories
- Customer Experience (CX) Support
- Support execution of customer experience initiatives at key lifecycle touchpoints (projects, service, relationships)
- Assist in gathering and organizing customer feedback and satisfaction data
- Help coordinate communications and follow-up efforts tied to customer insights
- Ensure consistency in messaging and experience across OpCos
- MarTech, Digital & Analytics
- Supprt digital presence across website, email, and social platforms
- Support use of marketing technology tools (CRM, CMS, analytics platforms)
- Assist in tracking campaign performance, engagement, and ROI metrics
- Help manage data integrity across systems to enable accurate reporting and insights
- Monitor digital channels, trends, and performance indicators
- OpCo Alignment & Execution
- Serve as a key support resource for assigned OpCo(s), ensuring marketing efforts align with local needs and enterprise strategy
- Help manage project timelines, deliverables, and stakeholder communication
- Maintain relationships with vendors, partners, and industry organizations
- Foundational understanding of marketing across brand, digital, and demand generation
- Working knowledge of CRM, CMS, and marketing technology platforms
- Strong organizational and project coordination skills
- High attention to detail and commitment to quality
- Ability to manage multiple projects in a fast-paced, collaborative environment
- Strong written and verbal communication skills
- Ability to work effectively across diverse teams and personalities
- Solid graphic design capabilities
- Analytical mindset with interest in data and performance measurement
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- 1–3 years of marketing experience (A/E/C industry experience preferred)
- Equivalent combination of experience and education considered