Marketing Manager

JOB SUMMARY:

The Marketing Manager owns the planning and execution of integrated marketing programs that drive brand awareness and support sales enablement. This role is both hands-on and strategic, translating commercial strategy and business objectives into content, campaigns, and programs that generate measurable pipeline impact. Operating as a player-coach, this role leads execution while helping define marketing direction and priorities, and directly develops high-quality marketing materials and content to support business growth.

MINIMUM QUALIFICATIONS: (Education, Experience, Knowledge and Skills):

• Bachelor’s degree in business management, marketing, communications, or related field required
• Minimum of 5 years experience in product and/or brand management and marketing commercialization.
• At least 2 years of experience leading, supervising, or mentoring a team.
• Excellent written and verbal communication skills, with the ability to engage internal and external stakeholders and clearly articulate the organization’s value proposition.

• Advanced proficiency with digital marketing tools and platforms (e.g. HubSpot, SEMrush, or similar).
• Strong creative and strategic thinking skills with proven ability to design and execute innovative market engagement campaigns.
• Experience working with and managing external vendors, agencies, and consultants to ensure successful project execution.
• Strong project and time management skills, with ability to manage multiple initiatives simultaneously while meeting deadlines and budgets.
• Ability to perform effectively in a fast‑paced environment, adapting to changing market conditions, customer feedback, and operational challenges.

JOB DUTIES AND RESPONSIBILITIES:

• Strategy & Planning
  • Develop and execute integrated marketing plans aligned to company growth and revenue objectives.
  • Own go-to-market messaging, positioning, and campaign themes
  • Partner with sales leadership to align marketing initiatives with ideal customer profiles, priorities and revenue goals.
  • Manage and optimize marketing budgets to maximize ROI and business impact  
• Demand Generation & Campaigns: 
  • Plan and execute multi-channel campaigns (digital, email, content, events, paid media).
  • Continuously analyze campaign performance and optimize based on data insights and Sales feedback.
  • Test and scale programs that improve sales conversion across the funnel.
• Brand Management
  • Ensure consistent brand identity and messaging across all marketing and sales touchpoints.
  • Oversee creation of sales enablement materials and customer facing collateral.
  • Lead content strategy across key channels including website, thought leadership, and customer stories.
  • Ensure messaging resonates with target audiences and supports sales engagement & conversion.
• Media, PR & External Presence
  
  • Manage media relations, press opportunities, and speaking engagements.
  • Support executive visibility and thought leadership initiatives
  • Collaborate with the Corporate Communications team to align messaging and amplify company narrative.

WORKING CONDITIONS: 

• This position is hybrid
• Occasional travel may be required for training or meetings.
• Must be able to work flexible hours to accommodate different time zones (Central/Eastern/Mountain/Pacific), if necessary.
• Be flexible for after-hours tasks, as needed.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities at any time, based on business needs.

PowerSecure is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.