Manager, Digital & Retail Media

Description

 Position Summary:

The Manager, Digital & Retail Media will play a critical role as the driving force behind PowerStop’s retail media and paid digital efforts. The ideal candidate will define, execute, optimize, and measure an integrated media strategy across existing and growth platforms to drive to-line revenue, market share growth, and brand awareness. This role will lead the investment and activation for retail media and digital performance initiatives consistently and thoughtfully.

This individual will be responsible for actively managing retail media across customers and supporting our PowerStop brand and website. From recommending media budgets to building strategy, mix of tactics, and implementation, the Manager, Digital & Retail Media will be the hands-on guide for all things digital media with an orientation towards positive business and financial outcomes.

The ideal candidate is a strategic thinker and hands-on operator who is comfortable working directly within media platforms to plan, place, optimize, and analyze campaigns. While this role will partner closely with the retail media agency of record, the ideal candidate must also be comfortable with direct campaign execution and “hands-on-keyboard” management across key platforms. 

This position requires a rich experience in retail media activation and digital performance marketing, as well as excellent communication skills and a partnership mindset to work collaboratively with Channel Sales teams, Marketing, Finance, and other key stakeholders. The Manager, Digital & Retail Media will report to the Director, Marketing Communications, and will manage our retail media agency of record.

Key Responsibilities:

Retail Media:

• Lead retail media strategy and activation across online retailers with accountability for delivering business and financial outcomes attributed to media activity
• Implement Amazon advertising strategy with extensive knowledge of both Amazon Ads and DSP in collaboration with agency partner
•  Build and execute an approach for retail media with other customers, including Walmart (Connect) and AutoZone (Media Network), including both strategic planning and direct platform execution 
• Manage activity and decisions at keyword and campaign level to optimize tactics for greater business impact
• Supervise agency partner on strategy, day-to-day activation, and accountability for advertising success
• Introduce “perpetual beta” mindset to continually test, measure, learn, and improve efficiency and effectiveness for a large, complex product assortment.
• Lead and manage A/B testing initiatives across campaigns, audiences, creative, messaging, and bidding strategies using insights to continually improve performance and efficiency.
• Partner deeply with the Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities, ultimately helping positively contribute to overall sales performance
• Develop audience-friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into simpler, more consistent dashboards and stories
• Incorporate best practices across retail media networks, gaining inspiration from PowerStop results, category learning, and industry trends and innovations

Digital Media:

• Lead digital media activation, with emphasis on performance marketing tactics, including paid search and paid social media
• Continually optimize for agreed-upon KPIs and drive qualified site traffic to powerstop.com
• Partner with marketing peers and agency on monthly themes, content priorities, and creative assets
• Manage digital media budget and direction to agency partner for annual and monthly spend and goals, along with streamlined reporting on results.
• Identify and evaluate growth opportunities across emerging platforms, audiences, and media channels to support continued business expansion.

Requirements

Education:

Bachelor’s degree required; marketing or business administration preferred. An advanced degree (such as MBA) is a plus.

Experience and Skills:

• 7 years of experience in digital marketing and strategy; 4 years in retail media with certification and accreditation (emphasis on Amazon)
• Proven results and success while managing media budgets of $5 million across digital networks
• Strategic thinker with the ability to translate business needs into tactical media initiatives
• Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices
• Demonstrated ability to manage 20,000 SKU assortment in a high-volume retail environment.
• Superior analytical skills with experience managing data dashboards, tracking KPIs, and translating complex performance data into clear, actionable business insights. 
• Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders
• Hands-on experience managing retail media and digital campaigns, using platforms including retailer ad consoles (Amazon, Ads, Walmart Connect), third-party bid optimization tools (e.g., Skai, Pacvue), and retail shelf analytic tools (e.g. Profitero, CommerceIQ).
• Demonstrated experience directly planning, placing, optimizing, and measuring media campaigns across retail and digital platforms.
• Strong track record of managing structured A/B testing programs and applying learnings to improve campaign performance over time.
• Proficiency with digital media platforms such as Google, Meta, and accompanying analytics tools
• Bias towards action and taking on the hardest problems head-on
• Proactive cross-collaboration with peers to get things done and win together
• Detail-oriented with excellent problem-solving, planning, organizational, and analytical skills
• Proficient in Microsoft Office applications, including exceptional ability in Excel and comfort with PowerPoint and Word
• Honest, ethical, and transparent
• Personal passion around aftermarket, weekend wrenching, and putting a little mud on the tires is a plus!

Compensation:

The salary range for this position is $110,000 to $130,000 annually, reflecting the anticipated compensation at the time of posting. Final placement within this range will be determined by several factors, including—but not limited to—education, certifications, relevant experience, skills, travel requirements, and overall business needs. In addition to salary, eligible employees will receive a comprehensive benefits package, which includes paid time off, medical, dental, and vision insurance, life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k) match retirement plan.

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, or national origin.

Salary : $110,000 - $130,000