What are the responsibilities and job description for the Marketing Specialist position at Power Ford?
Join the Esteemed Team at Power Ford – Marketing Specialist Opportunity!
Position Summary:
Join one of the most respected and consistently top-performing automotive dealerships in the nation. Power Ford has been repeatedly recognized as New Mexico’s premier dealership, earning multiple Cars.com Ford Dealer of the Year awards, being named a Top Workplace by the Albuquerque Journal year after year, and receiving Best of the City honors from Albuquerque The Magazine on numerous occasions. Nationally, Power Ford is recognized among Ford’s top dealerships for exceptional customer satisfaction, professionalism, and operational excellence.
We are seeking a creative, organized, and results-driven Marketing Specialist to join our award-winning team. In this role, you will help execute marketing campaigns that promote vehicle sales, parts, and service while strengthening the Power Ford brand across digital and traditional channels. The ideal candidate is highly organized, eager to learn, detail-oriented, and thrives in a fast-paced environment where creativity, consistency, and accountability drive success.
Key Responsibilities:
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Assist in planning, creating, and executing marketing campaigns for new and pre-owned vehicle sales, service, parts, and dealership events.
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Create engaging content for social media platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
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Capture and edit photos and videos of vehicles, dealership events, and team members.
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Maintain and update dealership website content, vehicle merchandising, and digital advertising assets.
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Coordinate with department managers to promote monthly specials, incentives, and seasonal campaigns.
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Monitor marketing performance and prepare reports using analytics tools.
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Ensure all marketing materials align with Power Ford branding and manufacturer guidelines.
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Assist with email marketing campaigns, customer communications, and promotional materials.
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Support community outreach initiatives, sponsorships, and dealership events.
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Stay current with digital marketing trends, social media best practices, and automotive industry developments.
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Collaborate with vendors, advertising partners, and internal departments to execute marketing initiatives.
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Perform additional marketing projects and administrative duties as assigned