Senior Asset Production Coordinator - Pottery Barn

Job Description

About the Role

The Senior Brand Asset Coordinator serves as a key liaison between Merchandising and Creative, translating seasonal merchandising priorities into clear, pagination documentation and actionable creative briefs. This role ensures cohesive product storytelling, identifies the most effective asset types across channels, and develops detailed shot lists to support photography and video production. The ideal candidate is passionate about home décor, thinks strategically and conceptually, and brings strong organizational skills and structure to a fast-paced, deadline-driven environment while consistently delivering high-quality work.

Responsibilities

• Partner with Merchandising and Creative leadership to define seasonal priorities, launches, and product storytelling, with a focus on Pottery Barn collaborations and key seasonal initiatives.
• Build, manage, and maintain accurate seasonal pagination documents; partner with Merchants on assortment updates, product drops, and tracking sample availability.
• Partner closely with the VP of Creative and Creative Directors to develop collaboration creative briefs and support preparation of Pre-Pro meetings, incorporating partner feedback into updated pagination.
• Document asset priorities, wireframes, and usage guidelines to inform comprehensive shot lists.
• Develop shot lists in partnership with Creative Directors to ensure all crops and use cases are captured.
• Review assets for alignment with merchandising strategies, identifying gaps or inconsistencies.
• Manage projects end-to-end, from concept through execution, ensuring deadlines and launch timelines are met
• Identify opportunities to reuse or repurpose assets to reduce costs.
• Recommend production efficiencies and alternative talent solutions.
• Leverage prior season assets to minimize reshoots where possible.
  
  
  

Criteria

• 2–3 years in ecommerce, retail, merchandising, or creative production.
• Strong understanding of marketing strategies and asset use across channels.
• Proven analytical, planning, and decision-making skills.
• Experience working in fast-paced, on-set or dynamic creative environments.
• Ability to anticipate challenges and provide proactive solutions.
• Strong organizational, communication, and project management skills.
• Ability to manage multiple priorities and deadlines with accuracy.
• Proficiency in Keynote and PowerPoint.
• Familiarity with Figma, Airtable and Ziflow a plus.
• Interest in retail, merchandising, and creative production.
• Passion for delivering seamless, best-in-class customer experiences.
• This role requires being onsite in the San Francisco office
  
  
  

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
  
  
  

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series
  
  
  

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $80,000 - $90,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.