What are the responsibilities and job description for the Search Specialist position at Post Consumer Brands?
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn and Facebook for the latest news.
Brand
At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof.
This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Overview
Post Consumer Brands is seeking a search expert to help support and execute holistic data driven search strategies. This role will be a key partner in meeting our e-commerce ambitions and improving our organic search presence. Proven ability to implement search strategies and being comfortable with data and ambiguity will be important.
Responsibilities And Accountabilities
Education
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn and Facebook for the latest news.
Brand
At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof.
This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Overview
Post Consumer Brands is seeking a search expert to help support and execute holistic data driven search strategies. This role will be a key partner in meeting our e-commerce ambitions and improving our organic search presence. Proven ability to implement search strategies and being comfortable with data and ambiguity will be important.
Responsibilities And Accountabilities
- Partner closely with Digital Shelf team counterparts to support holistic search strategy for grocery and pet organic search for top retailers and priority brands
- Oversee keyword list: Development, prioritization and expansion process for each retailer & brand
- Update scorecard to track organic and paid search performance and progress to goals
- Manage content development through AI content creation tools, partnering cross-functionally to incorporate relevant terms and claims
- Monitor results on AI agents; scorecard our presence
- Ensure all new items are launching with optimized content by integrating into the content process
- Inform new item and item transition approach to minimize negative impacts and ensure a fast ramp up
- A/B testing to drive search rank improvements
Education
- Bachelor’s Degree preferred
- 1-3 years experience in digital media/marketing
- Minimum 1 year Retailer Search experience required
- Minimum 1 year SEO experience required (Retailer or Google)
- Strong marketing and digital media acumen, ecommerce experience highly preferred
- Ability to distill complex datasets into actionable insights and recommendations
- High attention to detail and accuracy with strong analytical skills
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Experience with A/B testing, measurement tools and analytics platforms
- Excellent written, communication, and presentation skills
Salary : $61,205 - $85,688