Direct Marketing Operations Manager

Since our founding, we have redefined how people approach small-dollar loans—delivering over $1 billion in funding to more than 1.5 million customers, issuing over 4 million loans, and saving our customers more than $650 million.

At Possible, we’re building a new type of consumer finance company; one that helps our customers stay out of debt rather than profit from their staying in it. We are a Public Benefit Corporation with the mission to help communities unlock economic mobility through affordable credit products crafted to improve financial health for generations. Join the team that’s making our goal a reality.

Responsibilities

The Direct Marketing Operations Manager will optimize multi-channel direct mail and digital/email marketing campaigns, with a focus on customer acquisition. Specific duties and responsibilities include:

1. Lead channel strategy for direct mail and lifecycle email, define eligibility/targeting, design controlled experiments (A/B and DOE), and set learning agendas and success KPIs/metrics (CAC, ROI, LTV).
2. Own budget management for assigned channels, forecast volume/cost and reallocate spend to maximize ROI, with weekly performance readouts and variance-to-plan analysis for leadership.
3. Develop and operationalize scalable processes and documentation (workflows, checklists, templates) that automate repeatable steps, improve campaign speed/accuracy, and support future channel scaling.
4. Manage and optimize data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
5. Manage data-driven organic growth (SEO & AEO) initiatives and manage end-to-end campaign production, including vendor coordination, timeline management and quality assurance testing.
6. Implement and use marketing attribution models (e.g., multi-touch/position-based/time-decay, as applicable) and channel reporting to inform optimization decisions across direct and growth portfolios.
7. Monitor performance and provide actionable insights to improve response, eligibility/segmentation, and profitability.
8. Identify inefficiencies and implement solutions to improve delivery speed and accuracy.
9. Conduct keyword and competitive analysis, technical/content audits, and content prioritization using Ahrefs and Semrush.
10. Translate findings into roadmaps that drive sustainable acquisition and support creative planning.
11. Uses the following tools and technologies: SQL, Tableau, Databricks, Sigma, Amplitude, Singular, Braze, Ahrefs, Semrush, Tech stacks, CRM platforms.

Requirements

1. This position requires a Bachelor’s degree or equivalent in Data Analytics, Market Research, Engineering Management, or a related field and 4 years related experience in a marketing or analyst occupation.
2. Must also have 24 months of experience with each of the following:
   • Developing and driving data-driven acquisition and retention strategies using data analytics.
   • Using data visualization tools for marketing campaign performance analysis and reporting on key marketing KPIs (CAC, ROI, LTV).
   • Working with marketing tech stacks, CRM platforms, and project management tools.
   • Managing and optimizing data-driven analysis to maximize ROI and growth, including customer analytics (segmentation, retention/churn, cohorting, forecasting).
   • Managing marketing or sales campaigns across teams and vendors, managing timeline and quality assurance and testing activities.

Employer will accept experience gained concurrently.
Salary: $129,650 to $137,200/year. Full-time, position located in Seattle, WA. Please apply online and/or see summary of benefits at https://www.possiblefinance.com/careers.

With the backing of our venture investors— Union Square Ventures, Canvas Ventures, Euclidean Capital, and Unlock Venture Partners — a dedicated following of hundreds of thousands of customers, and an extraordinary team, we are unwavering in our fight for financial fairness. As one of only a few FinTech Public Benefit Corporations, we’ve baked our dual dedication to building a profitable and socially impactful company into our charter; we only succeed when our customers do too. Give us a shout if you’d like to help us ship financial products that protect consumers from predatory lending practices and promote economic health.

Possible Finance is dedicated to financial fairness and community empowerment. We welcome diverse perspectives and experiences to help us achieve our mission of unlocking economic mobility for generations to come.

Learn more about us as a Public Benefit Company.