What are the responsibilities and job description for the Director of Operations position at Portillo Sales & Marketing?
About the Company
We are a family-owned foodservice brokerage representing leading food and beverage brands across the western United States. We operate in four markets (Northern California, Southern California, Las Vegas, and Hawaii). Our 30-person team works with operators and distributors to grow our client’s brands in the markets we serve.
We've grown through hustle, relationships, and great people. We're now building the operational discipline and systems to scale to the next level and we're hiring the operator who will help us get there.
The Role
The Director of Operations is the #3 in the business and the operational backbone of the company. You will own the day-to-day execution across all of our markets, freeing the owners to focus on growth, vision, and high-leverage business development. You will bring consistency, structure, and accountability to a company that has grown faster than its systems.
If you are an analytical, organized, process-driven operator who loves building systems, holding people accountable, and turning chaos into clean execution — this role is for you. There is a clear path to COO as the company scales past $15M.
What You'll Own
Cross Market Operational Efficiency
Today, each of our markets looks, feels, and operates differently. You will build and enforce a single operating playbook so that a client, employee, or principal experiences the same standard whether they're in Honolulu or Sacramento. One cadence, one scorecard, one standard.
Client Reporting and Target Tracking
You will own client reporting end-to-end. This includes building the templates, setting the cadence, ensuring market directors and their teams hit their reporting commitments, and personally guaranteeing every client gets accurate, on-time reports without the CEO or President touching them. You will also own the system for setting and tracking client and brand targets across every market.
Direct Management of Internal Functions
You will directly manage the Customer Service team, Data team, and Office Management function. These teams currently run without a unified leader, and you will bring them under one operational umbrella with clear KPI’s, workflows, SOP’s, and performance metrics.
Partnership with Market Directors
You will partner with the Market Directors across all markets on operational execution. They continue to own their P&Ls and client relationships, and you ensure their markets run on the company's systems — CRM hygiene, reporting cadence, target tracking, client review meetings, and team management standards.
Operating Rhythm
You will run the company's operating rhythm: weekly leadership meetings, monthly market reviews, quarterly planning, and the scorecards and dashboards that hold all of it together.
What Success Looks Like in Year One
- First 90 days: You have assessed every market, every team, and every core process. You have identified the three biggest operational gaps and presented the CEO and President with a prioritized 12-month operating plan. Client reporting is fully off the owner’s plate.
- By month six: All four markets operate on the same reporting cadence, the same target-tracking system, and the same client review structure. Customer Service, Data, and Office Management have documented SOPs and clear performance metrics.
- By end of year one: The company has a documented market expansion playbook ready for new segments and channels. The President is spending the majority of his time on growth and new business. Every client receives consistent, professional, on-time service regardless of which market they sit in.
Who You Are
- Highly analytical and organized — spreadsheets, dashboards, and systems are how you think.
- Direct, decisive, and comfortable holding people accountable without making it personal.
- Energized by building structure inside a growing company, not maintaining structure inside a static one.
- A natural systems-builder who has rolled out company-wide processes that actually stuck.
- Strong opinions, held firmly, updated when the data says you should.
- Comfortable being the person who says "this is how we do it now" — and making it stick.
Required Experience
- 7 years of operations leadership experience, with at least 3 years managing managers.
- Multi-location or multi-market services business experience required.
- Foodservice, CPG, brokerage, distribution, or agency background strongly preferred.
- Demonstrated track record of building and rolling out systems, SOPs, and scorecards across an organization.
- Experience walking into operational messes and cleaning them up — with measurable results.
Compensation & Benefits
- Base salary
- Performance bonus tied to clearly defined company and operational KPIs.
- Medical Insurance, 401K Match, and PTO.
- Direct seat at the leadership table with a clear path to COO as the company scales past $15M.
Location & Schedule
This role is based in our Brea, CA office, in-office five days per week. Periodic travel to our other markets (Northern California, Las Vegas, and Hawaii) is expected.
How to Apply
Send your resume along with a brief note answering three questions:
- The biggest operational mess you walked into and what it looked like 12 months later — with numbers, not adjectives.
- The system or process you're proudest of building from scratch.
- One sentence on why you want this specific role.