What are the responsibilities and job description for the Digital Media Specialist position at Porter and Chester Institute?
The Digital Media Specialist will manage, optimize, and expand the organization's digital advertisting footprint across the company. This role will focus on mazimizing ROI from paid campaigns, integrating campaign data into CRM pipelines, and delivering clear reporting to inform enrollment strategies.
The Digital Media Specialist will....
- Manage and optimize Google Ads and Meta campaigns, including account builds, ad creation, and ongoing performance improvements to maximize ROI for the company.
- Launch and oversee new paid media campaigns across search, social, and programmatic display channels to drive awareness and enrollment.
- Integrate campaigns with CRM systems to ensure accurate tracking, attribution, and reporting pipelines that support cost efficiency and down-funnel insights.
- Monitor and report on performance metrics (daily, weekly, monthly, and YTD) with clear, actionable recommendations.
- Collaborate closely with the Marketing Director and admissions team to align digital strategy with enrollment goals.
- Develop and manage email campaigns and landing pages to support lead generation.
- Assist in managing SEO strategies and coordinate with vendors to improve organic performance.
- Stay current on digital marketing trends, tools, and compliance requirements.
Position Requirements:
- Associates degree preferred
- Minimum 3 years' experience in digital marketing, with a focus on Google Ads, Meta campaigns, and CRM integrations
- Strong interpersonal skills
- Strong analytical skills with ability to interpret campaign performance and ROI
- Strong project management and organization skills
- Excellent written, visual, and verbal communication skills
- Proficiency with analytics platforms (GA4), ad dashboards, and reporting tools
- Knowledgeable in keyword strategy, content optimization, and search engine ranking practices to increase visibility andorganic lead generation
- Must thrive in a fast-paced environment that requires innovation and collaboration
About our company:
Porter and Chester Institute, a trade school in Connecticut and Massachusetts for 75 years, adheres to one basic vision: to educate and train our students to the level that will make them competent employees. With 9 campus locations throughout Connecticut and Massachusetts, we offer training in such trades as Automotive Technology, HVAC-R, CAD, Electrician, Plumbing, as well as Medical Assisting, Dental Assisting, Practical Nursing and Computer & Technology.
Our support staff, including Admissions, Financial Aid and other administrative professionals, to our qualified Instructors are focused on making the students' experience a fulfilling and enriching one, both professionally and personally.
Click here for more company information:
We are an Equal Opportunity Employer.
Mon-Thurs 8:30am-1:30pm; Fri 8:30am-12:30pm
Salary : $65,000 - $85,000